AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
On Strategy Showcase
The story behind Hilton Hotels “It matters where you stay"
May 9, 2024
James Sowden, CSO at TBWA/Chiat/Day NY, and Dan Reynolds, Global SVP at Hilton, discuss Hilton's brand strategy focusing on the experience of the stay over just the destination. They delve into the concept of 'staying matters' and Hilton's distinctiveness in hospitality, emphasizing tailored stays. The conversation also covers the evolution of Hilton's brand platform, highlighting the message 'It matters where you stay' and strategies to appeal to a younger audience through innovative approaches.
38:26
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Hilton hotels' campaign shifts focus to quality stay experience over destination, challenging industry norms.
- Success metrics show increased awareness and engagement with Hilton brand due to 'for the stay' campaign.
Deep dives
Fergus O'Carol in Chicago announces sold out live event on May 29 with gratitude to sponsors and partners
Fergus O'Carol in Chicago expresses gratitude for a sold out live event on May 29, thanking sponsors like Analytic Partners, Guinness, and LinkedIn, and highlighting support from various marketing institutes. They also announce a new partnership with the Account Planning Group in London to showcase award-winning campaigns from the last 30 years.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode