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5min chapter
The story behind Hilton Hotels “It matters where you stay"
On Strategy Showcase
Evolution of the Hilton Brand Strategy
Exploring the launch of the Hilton brand platform focusing on the message 'It matters where you stay' and its evolution in showcasing the stay experience through hotel content. Insights into integrating luxury brands under the Hilton name and strategic considerations are discussed.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode