8min chapter

On Strategy Showcase cover image

The story behind Hilton Hotels “It matters where you stay"

On Strategy Showcase

CHAPTER

Hilton's Brand Strategy and Market Disruption

Exploring Hilton's strategic decision to infuse equity into their brand and differentiate themselves in a sea of sameness within the hotel industry. The discussion emphasizes the importance of staying true to Hilton's heritage and focusing on the experience of the stay rather than just the destination.

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