On Strategy Showcase

CFO/CMO Series Ep#2 La-Z-Boy

4 snips
Apr 28, 2024
Guest
Bob Lucian
Guest
Christy Hoskins
CFO and CMO of La-Z-Boy discuss collaborative brand building, data-driven marketing, and strategic decision-making. They highlight the importance of long-term strategy, balanced scorecards, and adapting to industry trends post-pandemic. Insights on stakeholder dynamics, resource allocation, and navigating market challenges for sustainable profitability.
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Episode notes
1
Introduction
00:00 • 5min
2
Collaborative Brand Building and Analytical Thinking at Lazy Boy
05:24 • 13min
3
Establishing a Data-Driven Plan and Collaborative Approach for Marketing Impact
18:53 • 3min
4
Exploring Stakeholder Dynamics and Long-Term Strategy in Business Decisions
21:28 • 5min
5
Strategic Business Management in Response to Industry Trends
26:33 • 3min
6
Navigating Market Challenges and Strategic Adaptation
29:45 • 12min