AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
On Strategy Showcase
CFO/CMO Series Ep#2 La-Z-Boy
Apr 28, 2024
CFO and CMO of La-Z-Boy discuss collaborative brand building, data-driven marketing, and strategic decision-making. They highlight the importance of long-term strategy, balanced scorecards, and adapting to industry trends post-pandemic. Insights on stakeholder dynamics, resource allocation, and navigating market challenges for sustainable profitability.
42:11
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Agreeing on common metrics bridges CFO-CMO tensions.
- Utilizing advanced analytics drives effective decision-making.
Deep dives
Fostering CFO-CMO Relationships
The podcast discusses the challenge of bringing CFOs and CMOs together to showcase the dynamics of their relationships. The episode highlights the importance of common agreed-upon metrics and third-party data sources in bridging possible tensions between the roles. It emphasizes the need for a shared belief that brand development is crucial for business success, with a focus on seeing marketing as a strategic tool and not just executional support.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode