CFO/CMO Series Ep#2 La-Z-Boy
On Strategy Showcase
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Collaborative Brand Building and Analytical Thinking at Lazy Boy
Bob and Christy, with backgrounds in consumer goods, discuss their collaboration at Lazy Boy, focusing on refining brand strategy and bringing analytical discipline to marketing efforts. They emphasize the importance of strategy, data-driven decision-making, and long-term brand building for sustained success in the competitive market.
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