On Strategy Showcase
CFO/CMO Series Ep#1 Heineken
Apr 14, 2024
CMO Jonnie Cahill and CFO Timothy Bodart from Heineken USA discuss the importance of collaboration, aligning data and metrics for growth strategy, the power of marketing in building brand connections, navigating short-term pressures for long-term success, and the dynamic partnership between finance and marketing for creative innovation in driving growth.
01:06:27
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Quick takeaways
- Successful CFO-CMO partnerships require a common language and approach for greater success.
- Commercial analytics provide a holistic view of the business through various data sources and factors.
Deep dives
Building Successful CFO-CMO Relationships
Successful CFO-CMO partnerships are key. Teams that create a common language and approach find greater success. Understanding the nature and metrics driving the business is crucial for the CFO and CMO. Aligning on metrics tied to business outcomes is vital, encompassing controllable and non-controllable factors.
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