On Strategy Showcase CFO/CMO Series Ep#1 Heineken
17 snips
Apr 14, 2024 CMO Jonnie Cahill and CFO Timothy Bodart from Heineken USA discuss the importance of collaboration, aligning data and metrics for growth strategy, the power of marketing in building brand connections, navigating short-term pressures for long-term success, and the dynamic partnership between finance and marketing for creative innovation in driving growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Aligning Data and Metrics for Effective Growth Strategy at Heineken USA
02:16 • 2min
Exploring Commercial Analytics and Introducing Heineken's Senior Executives
04:22 • 2min
The Crucial Role of Marketing in Heineken
06:02 • 13min
Navigating Short-term Pressures and Long-term Strategy in Business
18:36 • 3min
The Dynamic Partnership Between the CFO and CMO
21:29 • 12min
Exploring the Power of Brand and Creativity in Marketing for Growth
33:01 • 2min
Strategic Branding and Financial Alignment
34:45 • 23min
The Evolution of Marketing Strategies for Brand Equity Growth
57:44 • 9min