On Strategy Showcase

CFO/CMO Series Ep#1 Heineken

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Apr 14, 2024
CMO Jonnie Cahill and CFO Timothy Bodart from Heineken USA discuss the importance of collaboration, aligning data and metrics for growth strategy, the power of marketing in building brand connections, navigating short-term pressures for long-term success, and the dynamic partnership between finance and marketing for creative innovation in driving growth.
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