CMO Jonnie Cahill and CFO Timothy Bodart from Heineken USA discuss the importance of collaboration, aligning data and metrics for growth strategy, the power of marketing in building brand connections, navigating short-term pressures for long-term success, and the dynamic partnership between finance and marketing for creative innovation in driving growth.

Jonnie Cahill, CMO of Heineken USA, discusses the importance of live experiences in marketing, the need for marketers to be disciplined and driven, and why buying the idea is more crucial than buying the execution. He shares insights on Heineken's success, expansion into non-alcoholic beverages, and balancing creativity with logic in marketing strategies.