CFO/CMO Series Ep#1 Heineken
On Strategy Showcase
Exploring Commercial Analytics and Introducing Heineken's Senior Executives
This chapter emphasizes the significance of analyzing the entire business for informed decision-making, featuring senior executives from Heineken USA, the CMO, and the CFO to showcase the essential relationship between marketing and finance.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
