9min chapter

On Strategy Showcase cover image

CFO/CMO Series Ep#1 Heineken

On Strategy Showcase

CHAPTER

The Evolution of Marketing Strategies for Brand Equity Growth

Exploring the transformation of marketing channels and the challenges faced, the chapter emphasizes adapting to new trends for top and bottom-line performance. It underlines the importance of agreed upon metrics, creative strategies, and a legacy of improvement for brand growth.

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