Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
23 snips
Jul 27, 2022 • 1h 3min
S1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow Conference
How do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd. Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list.You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast here: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:Timestamps:
Intro: 00:00
Grow NYC: 1:36
Nik’s Brand Latest: 11:11
Bootstrapping a Business: 29:52
Let’s Talk Prime:31:09
Diaper Talk: 32:27
The Prime/Shopify Collab: 44:41
Let’s Talk Stripe: 50:42
Don’t Hire a Branding Agency: 54:56
Why Moiz Hates Pringles: 56:17
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
17 snips
Jul 20, 2022 • 59min
S1 E1: Nik Sharma and Moiz Ali: Why Native Rejected Investors / The Power of Scrappy Branding / Why Kim Kardashian is Your Ideal Buyer Persona.
From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation.Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins.These DTC pros introduce their business models, how they scaled their brands, and sold one for $10,000,000, and why Kim Kardashian is the buyer persona you need.The only DTC podcast that cuts through the OR fluff and gets straight to what’s really happening. Join Nik and Moiz every week with a brand new guest, for unfiltered conversation.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast here: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:Timestamps:
Introduction: 00:00
Horrible Customer Service: 05:27
Landing Page Inside Track: 15:27
The Birth of Sharma Brands 18:21
The Moiz Story 20:06
Creating a Safe Space for CEOs: 30:14
Pumping The Ad Dollars: 36:05
The Craziest Pitch Ever? 42:48
Classic Founder Mistake 51:50
The Common Theme Of Broken Businesses: 57:03
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
