S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets

What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever.

Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ads, before opening their case studies on Ben Horowitz and Allie Webb, and also sharing their own ideas on business opportunities no one is looking at right now.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

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Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

1. Intro: (00:00)
2. Apple DSP: (00:38)
3. How Apple is thinking of Advertising: (06:40)
4. P&G's influence in Soap Operas: (09:30)
5. Infomercials and other channels brands should try: (09:56)
6. Nik's case study on Allie Webb, president of Canopy: (14:09)
7. Ben Horowitz's take on running a company during hard times: (19:03)
8. Building businesses in a high regulated environment: (21:34)
9. Thoughts of new business opportunities: (26:35)
10. Brands Nik & Moiz love (and why they love them): (30:18)

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com