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S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets
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How Do Infomercials Do So Well?
Shelley: Infomercials do so well, and so does remnant inventory that goes from like midnight till like, six a m. shelley: i'm surprised more directi consumer brands haven't taken advantage of infomercias. Shelley: Modern day infomercials are like creater white listing, work with influencers to create really good content but run it in a way that's not like holding your photo on the dinty grass.
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