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S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone

Sep 14, 2022

55:31

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Highlights

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Episode notes

Tap Cart Users See 10 to 30 % Ad Ad Ads Ads

01:46

Is There an Option to Trade Down?

01:44

Shopify, Stripe and Stripe

02:20

Introduction

5min

Cancelled Subscription Orders Go Alive?

2min

Woo Commerce - We Saved Every Payment Token

2min

Shopify, Stripe and Stripe

2min

E Commerce

2min

Do You Know How Much Elasticity Is There in the Consumer?

3min

Is There an Option to Trade Down?

2min

The a O v Isn't as Good, Ye?

3min

New York's Back, They'll Just Build Ghost Kitchens or Share That

3min

10.

How to Start an Audience First Brand

2min

11.

Gold Belly, You Can Order Chank Spicy Chicken, You Know?

2min

12.

The Greatest Real Estate Company in the World

2min

13.

Brands Need to Think About White Listings

2min

14.

Is Facebook Tracking Really Effective?

2min

15.

Tap Cart Users See 10 to 30 % Ad Ad Ads Ads

2min

16.

What's Next for Net Flicks?

2min

17.

The Same Brands That Are on TV Doing That, and They Don't Have Direct Goals

4min

18.

Islik, That Was the Worst Thing I've Ever Seen

2min

19.

Facebook Senior Exacts Are So Good

2min

20.

Is There Something That Happened After the Cambridge Analytica Scandal?

2min

21.

Apple Ad Platform

2min

22.

Ads on the Home Screen

2min

23.

The Opportunity for Direct Consumer Brands to Make Money With Their Ads

2min

24.

Is It Impossible to Get the 700 Thousand Dollar Catalogue Deal?

4min

From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode.

Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping.

You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Intro 0:00
Cutting Edge Campaign Finance 01:58
Are You Out of Coconut And Vanilla? 4:10
From Facebook’s Biggest to Smallest Customer 10:54
Trading Down 15:06
Cashing In On The Stimulus Check 16:34
How Influencers Are Destroying Traditional DTC 32:52
Netflix’ Next Play: 37:52
The Inherent Racism of Consumer Shopping 44:49
The Illusion of a Free iPhone 50:18

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

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