2min chapter

Limited Supply cover image

S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone

Limited Supply

CHAPTER

Is There an Option to Trade Down?

When i was running native, una lever would always run back to school sales. I remember when those were coming out, ever, everybody was like planning promotions around the next release of a stimulus check. That timing never made any sense to me. Now, i wonder if commerce brands will ultimately end up doing that - is there an option for you to trade down? Well, i feel ic in that case, tide tides, cost of acquiring the customer doesn't change,. whereas in commerce, you still have to fork up that ysk.

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