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The Same Brands That Are on TV Doing That, and They Don't Have Direct Goals
i think the whole strategy is get brands that are just advertising, and they don't have direct goals tied to what needs to happen. As a result, we've worked with one of the largest alcohol companies in the world who would run a campaign for six months then try to figure out if it even did anything. They're like, look, we were going to spend a million dollars, and we're going to see 500 thousand eyeballs, o, whatever it is, and now we're only gong to see 200 thousands eyeballs ecause this is a higher c p m than you get on a b c or nbc or likea television. It's higher than facebook. And
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