Limited Supply

In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model.Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives.Nik and Moiz also interrogate Harley with a quick fire round of questions.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Follow Harley:LinkedIn: linkedin.com/in/harleyfTwitter: twitter.com/harleyfCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge.Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality.Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopify’s ambitions are taking them.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Follow Harley:LinkedIn: linkedin.com/in/harleyfTwitter: twitter.com/harleyfCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:0:00 Intro4:18 Harley's Lesson From Law School8:32 The Antithesis of Entrepreneurship12:25 Build a Business16:21 The Cost of Failure19:29 The Key to Shopify35:30 Public Forum Feedback44:42 The Risk of Over Complication52:24 Opinionated Software57:29 Shopify is a Bullet TrainNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes.Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1.You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizali0:00 Intro6:04 You're a 1 But You're Spending Like a 106:45 The Mop Mentality7:42 Price Isn't Always The Metric8:32 Not Everyone Is Going To Love You9:00 Content That Creates Experiences9:55 How Jolie Did It Differently11:15 The Blur Factor12:32 Nik's Sustainable Growth Tactics18:50 Exploring Non Traditional RoutesNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode.Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping.You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro 0:00 Cutting Edge Campaign Finance 01:58 Are You Out of Coconut And Vanilla? 4:10 From Facebook’s Biggest to Smallest Customer 10:54 Trading Down 15:06 Cashing In On The Stimulus Check 16:34 How Influencers Are Destroying Traditional DTC 32:52 Netflix’ Next Play: 37:52 The Inherent Racism of Consumer Shopping 44:49 The Illusion of a Free iPhone 50:18 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro: 0:00 What Companies Get Wrong About Repeat Purchase Rates: 3:33 Growth and Marketing Spend: 6:17 Getting Your P&L House in Order: 14:41 Hyper Tactical Retargeting: 24:45 Crushing It With Culture: 31:03 The Cease And Desist Story: 33:34 To Discount or Not? 38:55 What Coupon Code? 41:37 The Shout Out: 48:37 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode.How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Introduction: 0:00 Get A Question Answered With Nik And Moiz: 01:57 Let’s Talk Allbirds’ Numbers: 04:17 Three Things New Brands Need To Do: 17:22 Why Building in Public is Great For Business: 24:27 What Everyone’s Looking For: 24:59 The Quiet Launch: 29:58 Why Procurement is Like Your Indian Mom: 33:03 Why Nik Loves Moscot: 44:52 Why Moiz Loves Sanzo: 46:00 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever.Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ads, before opening their case studies on Ben Horowitz and Allie Webb, and also sharing their own ideas on business opportunities no one is looking at right now.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Rate our podcast: https://ratethispodcast.com/limitedsupplyCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro: (00:00) Apple DSP: (00:38) How Apple is thinking of Advertising: (06:40) P&G's influence in Soap Operas: (09:30) Infomercials and other channels brands should try: (09:56) Nik's case study on Allie Webb, president of Canopy: (14:09) Ben Horowitz's take on running a company during hard times: (19:03) Building businesses in a high regulated environment: (21:34) Thoughts of new business opportunities: (26:35) Brands Nik & Moiz love (and why they love them): (30:18) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms. Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:(00:00) - Intro(02:48) - Bankruptcies and DTC(07:00) - Nik’s Investment in House(10:29) - Managing Debt and Payment Terms(13:44) - Overvalued Startups(18:49) - How is Valuation Determined?(21:10) - Shopify’s investment in Klayvio(28:25) - Coming up Next Week / OutroNik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you raise cash for your brand when you’re facing headwinds? In this epic episode Nik and Moiz provide the solution, plus some non-direct response marketing tactics.Join the pair as they get straight into it. All action, no fluff, this is the unfiltered DTC marketing conversation you want to be a part of. They kick off talking cashflow, before opening the books on Facebook and Spotify’s latest performance reports, and digging into IPOs.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro (00:00) How to Drum Up Cash (1:00) Shopify And Facebook Earnings (16:10) From iPhone to Shopify (23:01) Personalization Gold Standard (27:24) Has Insta Called it Wrong? (30:52) But TikTok Hasn’t (34:19) Biggest Benefit of Going Public (40:42) Outside Of The Box Marketing (45:05) Your Daily Metrics (51:34) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC.Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime.You’ll also hear why the pair believe you should negotiate at every step, and why TikTok is eating Snap for lunch.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps: Intro (00:00) Nik’s Credit Card Take (01:17) The Sales Tax Black Hole (11:19) The Truth About Prime Pricing (18:19) Nik’s Life Lessons From Moiz (20:18) Is Jeff Bezos a Genius? (26:30) Snap Slow (26:56) The Biggest Waste of Money In The World (29:58) Personalized Help Desks (46:36) The Best Post Purchase Email (51:39) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com