Limited Supply S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
46 snips
Nov 9, 2022 AI Snips
Chapters
Transcript
Episode notes
Be Strategic With Buy With Prime
- Use Amazon Buy With Prime selectively: understand fees, fulfillment and checkout limits before routing paid traffic to Amazon.
- Consider Amazon-exclusive bundles and affiliate flows to capture data and conversions while leveraging Amazon trust.
Founder Video Widgets Raise Trust
- Add a short founder video widget to PDPs to humanize the brand and boost conversions.
- Tolstoy-style widgets show meaningful uplifts, especially when visitors recognize the founder from media.
Use Video Commerce For High-Ticket Items
- Test live video or TikTok-like shopping on high-ticket PDPs where product differentiation matters.
- Avoid long autoplay vids for low-cost items that customers won't watch on-site.