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S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
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I've Never Participated in Backdoor Amazon Reviews
The Honest Company never participated in any of like the reviews that you're talking about where we give a free product to get a free review. We're like, you know, we're just going to sell this product instead. But I know that like PNG does a bunch of that, especially with pampers. Pampers is big because they get you in hospitals. So PNG doing a bunch of like sampling in hospitals or like even giving away free diapers to hospitals so that it's that easy signal of trust.
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