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S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
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The Third Ingredient Is User Generated Content
The five-page PDF includes all the ingredients for a good landing page. There are three types of social proof: customer reviews, established sources and user generated content. What is this product? Why does it exist? How does it benefit my life? And how soon can I get it if I order right now? A lot of people don't answer question number one, which is like, what is this product?"
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