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S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
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Shipping Water to Amazon to Boost Organic Rankings
Dallen: I don't think I've actually ever seen it work well, like, especially when they're hounding you to do a sampling program. It's usually never. To be honest, I think they do it because it's cheaper to ship through Amazon probably with them than it is like to ship a 12 pack of water directly to your door through their own 3PL provider,. which would cost a fortune. And I think their strategy too is heavy, heavy retail, live events. Their whole thing is like we want to be where the party is.
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