S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
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The Third Ingredient of a Good Landing Page
The third ingredient is the one that I think actually 99% of landing pages miss when they're created in-house like created by the brand themselves, which is a good angle to buy the product. So for example, with cadence, you're not necessarily just selling capsules or containers. You're selling an easy way to travel and go through TSA with your existing routine Or the easiest way to make sure your hair doesn't dry out because now you're using hotel shampoo. It seems like selling proposition is like critical in order to get a product to move.
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