
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Latest episodes

Oct 20, 2022 • 8min
222: How 7-Figure Fitness Studios Execute The Client Intake and Handoff | Fitness Sales Mastery Part 4
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Gym owners! One of the most critical parts of our sales process is the client intake and the handoff. Without mastering this, you'll leave money on the table. Why is it essential to nail the client intake? It helps you understand the prospect's “Why,” and it’ll help you overcome objections! Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating seven successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves! Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/intake-form 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Oct 17, 2022 • 8min
221: How Top-Performing Fitness Studios Dominate Sales Telephone Inquiries | Fitness Sales Mastery Part 3
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Let’s face it, if a prospective customer hasn’t yet experienced your incredible fitness studio and classes first-hand, much of their decision to sign up for a membership is based on pricing alone. Since the value you bring members is so much more than just its price tag, it is important to put off the price conversation until after they make a face-to-face visit. By implementing the telephone inquiry tips covered in this video, we guarantee you’re on the right track! Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE telephone inquiry sales script here: http://loudrumor.com/sales-script-cs 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Oct 14, 2022 • 5min
220: How To Set Sales Targets That Get Your Team's Buy-In | Fitness Sales Mastery Part 2
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Whether you sell a product or a service, you need to know how to set sales targets for your team. One of the most common reasons for failing to hit sales targets is that the target is unrealistic. When developing sales targets, there are many things that you should take into consideration and some vital questions that you must ask yourself. Being able to answer those questions will help ensure that you’re aiming high for your target and that it’s still achievable. In this video, we go over how to develop sales targets along with why it's so important for the success of your business. You’ll learn all about: 00:47 - Creating sales targets 02:50 - OKRs (Objectives and Key Results) 03:25 - Guiding Questions for your team 04:02 - Summary Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Oct 13, 2022 • 10min
219: 4 Sales Skills Most Don’t Have But The Top 5% Are Dangerously Good At | Fitness Sales Mastery Part 1
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you’re studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! There are 4 skills that gym owners need to be dangerously good at within the sales process. These skills are pivotal for closing sales and exceeding quotas, especially within the fitness industry. Matt Kafora is not only Loud Rumor’s Chief Operation Officer; he spends part of his spare time owning and operating 7 successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor’s COO is a gym owner of seven 7-figure fitness studios that run themselves! It’s clear that Matt knows his way around the fitness sales process, but we’ll let him speak for himself! In this video, you’ll learn all about: 01:38 - Lead Generation 03:15 - Intake & Hand-Off 04:49 - Price Presentation & Hand-Back 06:27 - Referrals Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Oct 6, 2022 • 31min
218: Gym Sales Training + Strategies for Building & Growing a Fitness Franchise | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Loud Rumor CEO Mike Arce sat down with gym owner and co-founder of SOLDIERFIT, Dave Posin. With 13 locations across 4 states, 7 franchise locations, and a killer philosophy, SOLDIERFIT is on its way to being a national brand! So what do they do differently from the gym down the street? From your fitness studio? Watch now and learn all about: Teamwork and camaraderie philosophy Gym sales training Crushing lead generation through referrals Culture development Don’t miss this 🔥 interview! Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Sep 22, 2022 • 48min
217: Iron Tribe Fitness CEO Talks Marketing, Lead Generation, and Working The Algorithm | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, join Loud Rumor CEO Mike Arce and Iron Tribe Fitness CEO Forrest Walden as they discuss marketing strategies, lead generation, working the algorithm, and much more! Forrest Walden is the founder and CEO of Iron Tribe Fitness. As a 21-year fitness industry veteran, Forrest is an expert in driving culture, not just internally amongst employees but externally with members as well. Not to mention, with over 29 Iron Tribe Fitness studio locations across 8 states, Forrest has become a marketing expert. WATCH as Mike and Forrest discuss: –How Forrest creates a work/life balance –How to increase company culture –Expert marketing strategies –Nurturing leads –Owning the market –Working the algorithm Watch now and start implementing these excellent marketing strategies in your fitness studio! Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Sep 15, 2022 • 10min
216: Why You're Losing Sales at "Hello" and What To Do About It | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce and McKenna break down how to transform your sales approach. It’s not just about joining a gym—it’s about changing lives. Prospects should feel like their life is about to change, not like they're just "joining a gym." However you run your sales, Mike is here with McKenna with the breakdown on how you can turn the sales tide when they walk through the door or when you pick up the telephone. What you'll learn: - How NOT to start every conversation - How to set the tone immediately - How to deliver value right away - How to make them feel like you're already working on their fitness plan You don't want to miss this dynamite sales training from the man himself! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Sep 8, 2022 • 35min
215: Farrell’s eXtreme Bodyshaping Gym Owner Shares How He Grew 125% In Just 13 Months | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we sit down with Casey Bloemke, owner of multiple Farrell’s eXtreme Bodyshaping studios in North Loop, MN. His 3 locations have seen serious growth over the course of the last year. In just 13 months, Casey has seen 125% growth across all his locations, with a 67% closing rate! So what’s Casey’s secret? WATCH as Mike and Casey discuss: –How he overcame the process bottlenecks –How he got his team on board with new systems –What his multi-location organizational structure looks like –What he changed so that his studios all run smooth like butter –What he hires for in his sales team and how he recruited them –Why he raises his prices multiple times per year –Where he’s going next and how Loud Rumor will get him there To learn more about how our GSD 360 program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Sep 1, 2022 • 6min
214: When You SHOULD and SHOULDN’T Be Pushy In Sales | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we break down the art of selling gym memberships without scaring off prospects. It's tough to know when to be pushy in sales, especially when selling gym memberships. You certainly don't want to irritate or scare away the prospect. But there's a fine line between knowing when to push the sale and when you're being too pushy. In this video, Mike goes into more detail about: –WHAT to sell –WHY you're selling it –WHEN to push the sale –HOW to sell it right To learn more about how our LRVT program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Aug 25, 2022 • 36min
213: Gym Owner Grows 114% In 5 Months | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike interviews Nick Page, of The Trainer Page in Ronkonkoma, New York. This 24-Year-old entrepreneur has proven, in just five months, that he's in it to win it. And he doesn’t even have a sign on the building! Listen in as Mike and Nick cover everything from: –What he’s focusing on to improve attrition by 5x–The mindset behind his devastatingly effective execution style–How raising his prices affected his close rate (HINT: It didn’t)–How he’s improving the customer experience–His personal victories with iron therapy Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor