
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Latest episodes

Dec 23, 2022 • 4min
232: From 'Try' to 'Do': How to Improve Your Sales Pitch | Gym Sales Mastery Part 14
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! If you want to succeed in the gym and fitness industry, you need to be confident in your sales pitch. But using weak language like 'try' can undermine your message and make it harder to close deals. That's where strong language comes in. In this video, we'll explore the power of strong language in sales and how you can use it to your advantage. Whether you're trying to sell memberships or personal training services, this video will give you the tools you need to close more deals and grow your fitness business. In this video, you’ll learn: 00:09: Why using weak language can hurt your sales performance 01:10: Examples of weak language VS strong language 02:13: Mastering your communication skills 02:54: Helpful literature to develop your communication skills Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Dec 15, 2022 • 3min
231: The Do's and Don'ts of Selling Memberships for Gyms and Fitness Studios | Gym Sales Mastery Part 13
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym or fitness studio salesperson, it's important to avoid the pitfalls of self-interested selling. This episode discusses why gym and fitness studio sales teams shouldn't sell as if they are buying for themselves. From the dangers of self-centered selling to the benefits of a customer-centered approach, we explore why putting the customer first is essential for success in the fitness industry. In this video, you’ll learn: - The dangers of self-centered selling - The benefits of a customer-centered approach - Why you should treat prospects like millionaires Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Dec 9, 2022 • 6min
230: Why Your Sales Calls SUCK & How to Supercharge Them | Gym Sales Mastery Part 12
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that sales calls are essential to your success. But sometimes, they can be difficult and time-consuming. This video shows you how to supercharge your gym sales calls and get the most out of them! You'll learn how to identify qualified leads, make a great first impression, and close more deals. So watch this video if you're ready to SUPERCHARGE your sales calls! In this video, you’ll learn: 00:15: The difference between a great salesperson and a good one 01:06: What it takes to be the best salesperson 01:23: How to use a CRM to its fullest potential 02:18: How to set yourself up for success during a sales call 03:25: How to maximize your time efficiently during sales calls 04:36: Helpful statistics every gym owner should know 05:23: The quality of your sales calls Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Dec 1, 2022 • 6min
229: 7 Steps to Find and Fix The Weakest Link in Your Gym Sales Process | Gym Sales Mastery Part 11
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, it's crucial to have a well-oiled sales process in order to bring in new members and keep the cash flowing. But what if there’s a weak link in your sales process? Just like the saying goes: you’re only as strong as your weakest link! In this video, I outline seven steps you can take to find and fix the weakest link in your gym sales process! In this video, you’ll learn: 00:15 - Lead Flow 00:19 - Contact Rate 00:38 - FREE Telephone Inquiry Sales Script Download 00:51 - Book Rate 00:07 - Show Rate 01:14 - Close Rate 01:17 - Dollar Per Sale 01:40 - Point of Sale Referrals 01:54 - Sales Process Breakdown 02:13 - Member Retention Formula 02:54 - Fixing the Weakest Link Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Telephone Inquiry Sales Script here: http://loudrumor.com/sales-script-cs 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Nov 25, 2022 • 2min
228: How To Turn Your Gym’s Social Media Into A Marketing Powerhouse | Gym Sales Mastery Part 10
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, it's more important than ever to be omnipresent on social media. Being where your potential customers are can generate leads and sales that you wouldn't have otherwise. In this video, we'll show you how to use social media to generate leads and sales by turning your gym’s social media into a marketing powerhouse! We'll also share some tips on creating content that will engage your audience and help you grow your business. In this video, you’ll learn: 00:04 - Which social media platforms to focus on 00:50 - Creating a feeling of familiarity for potential members 01:46 - How and why the big brands stay omnipresent Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Nov 22, 2022 • 5min
227: Stop Wasting Time: Here's How to Get High-Quality Gym Leads in Less Time | Gym Sales Mastery Part 9
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that building rapport with potential members is key to getting them through the door. But what if you could start building that rapport before they even enter your studio? In this video, I share three tips for creating an instant connection with your leads – and getting them one step closer to becoming a member! In this video, you’ll learn: 00:28 - How to create a flow of online reviews 01:56 - How to generate quality referrals 03:04 - How to jumpstart your content marketing Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Instagram Lead Generation Cheat Sheet here: https://www.loudrumor.com/ig-dm-cs 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Nov 17, 2022 • 2min
226: How to Use Plays in Your Sales Process to Sell Memberships (It's Genius) | Gym Sales Mastery Part 8
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! As a gym owner, you know that objections are going to come up during the sales process. But what if there was a way to use plays in your sales process to overcome objections and ensure a much higher chance of closing the sale? In this video, you’ll learn: 00:03 - Why having plays for your sales process is important 01:00 - Why you need to practice your sales plays Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Nov 11, 2022 • 4min
225: 4 Simple Steps to Creating Certainty in Your Gym Sales Process | Gym Sales Mastery Part 7
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Are you struggling to generate consistent leads and sales in your gym? In this video, we'll show you four simple steps that will help you create certainty in your gym sales process. These steps are based on principles that have been used by some of the top fitness marketing professionals in the world. In this episode, you’ll learn: 00:35 - How to create certainty in your product 01:31 - How to create certainty in your company 02:10 - How to create certainty in the salesperson 02:54 - How to create certainty in the prospect Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Client Intake Form here: https://www.loudrumor.com/member-avatar 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Nov 7, 2022 • 4min
224: The Science of Gym Marketing: How to Attract Your Ideal Gym Members | Gym Sales Mastery Part 6
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! In this episode, we’re talking about how to attract your ideal gym members! As a gym owner, you know that you need to have a steady flow of new members to make money and keep your doors open. But how do you find those new members, and how do you make sure they stay? It’s all about attracting your ideal gym members. Join us for our next quarterly GSDCON event: https://gsdcon.com 🚨FREE DOWNLOAD🚨 Get your FREE Member Avatar cheat sheet here: https://www.loudrumor.com/member-avatar 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Oct 28, 2022 • 4min
223: How to Get 5X Members for ½ The Price Using Infinite Return | Gym Sales Mastery Part 5
In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! In this video, we're diving straight into referrals! Most businesses are not built upon referrals but should be—especially gyms and fitness studios. Referral generation is not as daunting as it may seem. It's like a lite switch; you just have to turn it on. Always remember, amateurs add to their member base. Professionals multiply. Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor