Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, RockBox Fitness CEO Roger Martin reveals his blueprint for gym success—covering everything from workout psychology to the latest fitness industry trends. Ready to accelerate your fitness studio’s success? Unlock the keys to a thriving fitness business with insights from RockBox Fitness CEO Roger Martin!  Master the art of gym management with Roger's guidance as he shares valuable insights on proven marketing strategies, creating compelling pricing, and staying ahead of the curve in the ever-evolving fitness world. With his proven strategies, you'll be well-equipped to turn your fitness studio into a thriving business! Learn how Roger has transformed RockBox Fitness into an industry-leading brand by focusing on the member experience. Uncover Roger’s tactics for creating an inspiring atmosphere and apply them to distinguish your fitness studio from the competition. Take advantage of this opportunity to learn from a true industry leader! In this video, you'll learn: 00:00 - Intro 00:57 - Getting to know Roger Martin 01:55 - What is RockBox Fitness? 03:00 - Metrics to monitor for maximum growth 05:27 - Roger’s journey from big pharma to CEO of RockBox Fitness 08:31 - Fundamental skills that transcend industries 11:45 - Highest price VS lowest price memberships 19:05 - The principles of marketing for fitness franchises 26:00 - Marketing strategies that generate leads 32:00 - The importance of branding in marketing 34:55 - RockBox Fitness CEO’s advice to new gym owners 38:40 - Important literature for growth in leadership 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, X3 Sports CEO Mike Littrel reveals game-changing strategies for expanding your gym or fitness studio to multiple locations. Are you ready to take your fitness business to the next level? In this game-changing video, X3 Sports CEO Mike Littrel reveals the ultimate strategies for expanding your gym or fitness studio to multiple locations. Whether you're a seasoned fitness entrepreneur or just starting out, you'll be blown away by the insights and actionable advice shared in this must-watch video! Discover the key factors to consider when opening a new location, from assessing local competition to choosing the perfect spot. Learn how to avoid common pitfalls that can sink your expansion plans before they even begin. Plus, get insider tips on how to grow and scale your fitness business successfully, all while maintaining your brand's quality and consistency. Don't miss this exclusive opportunity to learn from one of the industry's top experts! Watch the video now and start laying the groundwork for your fitness empire today. In this video, you'll learn: 00:00 - Intro 03:06 - What would you do differently when opening your 2nd, 3rd, or 4th location? 08:55 - How do you prepare to open another location? 11:07 - How to Make your next fitness studio location a success 14:15 - How do you get your team from the new studio excited about sales? 16:00 - What do you look for in a salesperson?  17:18 - How do you measure the success of your salespeople? 19:00 - What quota do you set for your team for lead generation? 24:42 - How to make members feel special 26:03 - Raising Prices 35:40 - The benefits of Loud Rumor’s GSD 360 program for Gym Owners Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce sits down with Lexi Steiger, the regional manager of three global Club Pilates locations in Texas, who saw explosive growth at all three locations. As a seasoned fitness professional, Lexi shares valuable insights into the strategies that helped her succeed in the competitive Pilates industry. Lexi emphasizes the significance of lead generation, retail sales, and private training sales in driving business growth. She also provides practical tips on how to create a positive work environment that boosts employee and member retention. Through her personal experiences and challenges, Lexi inspires listeners and provides actionable advice to help them achieve their goals. This episode is a must-watch for anyone looking to learn from a top-performing fitness professional and take their fitness business to new heights! In this video, you'll learn: 00:00 Intro 01:00 Lexie’s journey as a Club Pilates Regional Manager 02:55 Growing from $35,000 to $98,000 MRR 06:15 The frequency of leadership meetings 07:50 How to measure success 08:20 How to improve employee retention 11:30 How to be a better leader 13:30 What makes a good studio manager Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, industry expert Austin Foley breaks down the latest fitness trends and statistics that every gym owner needs to know. As a gym owner, staying informed on the latest trends and statistics in the fitness industry is crucial. As a tracking and marketing tool for fitness studios, Fit Pro Tracker is one of his favorites, and he shares his insights on the industry so that entrepreneurs can prepare for what's coming next. From the average American spending $503 a month on health and fitness to the top 3% of spenders dishing out over $150 a month on supplements, the data is clear: people are investing in their health and wellness. By offering supplements in their fitness studios, gym owners can capitalize on this trend and increase their revenue. Foley also touches on the importance of energy supplements, with 92% of Americans investing in some level of energy supplement each month. With Fit Pro Tracker, gym owners can stay ahead of the curve and increase their revenue through targeted marketing and sales strategies. In this video, you'll learn: 00:00 Intro 02:13 - What does the average American spend on health & wellness? 03:32 - Supplement sales statistics 05:04 - Selling supplements with urgency 05:53 - How the “Pros” leverage ancillary sales 06:39 - Weight loss supplement sales statistics 07:21 - Which state spends the most on supplements? 07:47 - Energy supplement sales statistics 08:41 - Protein supplement sales statistics 10:40 - The worth of the American fitness industry 12:19 - The lifetime value of a referral 14:41 - The conversion rate of a referral Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, discover the secrets of running a thriving fitness business in this must-watch video. We sat down with the CEO Whisperer, Cameron Herold, who shared his top tips and insights on accelerating your gym or fitness studio's growth and improving your bottom line.  Learn about the power of empowering your second-in-command and how to develop a culture of accountability and excellence. Whether you're just starting or looking to take your business to the next level, this video is packed with valuable information you'll want to take advantage of! In this video, you'll learn: 00:00 - Intro 02:20 - What made you write your book, "The Second In Command"? 06:17 - What is the role of the second in command? 09:50 - When to delegate tasks to your second in command 16:19 - Core constants that a second in command should have 17:33 - Core constants a CEO should have 22:19 - Quirks about the CEO that the COO needs to understand   25:04 - Productive conflict 30:10 - Quirks about the COO that the CEO needs to understand     31:32 - The difference between a manager and a leader 32:25 - What makes a great leader 36:45 - Should leaders be polarizing or politically correct? 41:00 - What makes a good manager? 44:00 - Leveraging useful AI Tools Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, Jeremy and Luis reveal how they skyrocketed their revenue from $43K to $73K per month—and how you can, too! Take your sales process from average to amazing with the latest episode of The GSD Show!  Discover the secrets to their success, including FunkFit’s unique sales process and their super-low 6% attrition rate. Learn about their double call technique that'll have you ringing the cash register like a bell, their focus on peeling the onion to identify the prospects DBM, their ninja approach to securing the credit card, and the magic words to make referrals rain down like manna from heaven!  Whether you're a seasoned pro or just starting out in the fitness biz, this episode is a must-watch! In this video, you’ll learn: 00:00 - Intro 00:18 - Updates from FunkFit 01:15 - The Sales Process 02:30 - How to Handle a Prospect From The First Moment 03:25 - What If a Lead Doesn’t Answer The Phone? 04:42 - Things to Get Done During The Call 06:34 - Asking for Referrals 08:59 - Booking Appointments with Credit Cards 12:00 - Confirming Your Prospects 14:25 - What Happens When a Lead Enters Your Studio? 21:30 - The Client Intake Process 24:00 - Data Sells 27:45 - The Radical 30 Program (Not a Fitness Challenge) 31:40 - The Handoff Hand Back 35:07 - Generating Referrals Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, learn from the best in the business with this in-depth interview with Matt Kafora, COO of Loud Rumor and owner of seven Orange Fitness locations!  With a wealth of knowledge and experience in the fitness industry, Matt shares valuable insights and takeaways to help you succeed in the competitive fitness industry. Discover the four things you need to be dangerously good at to succeed in the sales process and learn how to generate revenues and profits out of your gyms. In this video, you’ll learn: 0:53 - What is GSDCON 1:33 - Things to be dangerously good at 3:10 - The first thing to be dangerously good 4:27 - Having multiple lines in the water 5:29 - What do you do for Referrals 6:51 - The second thing to be dangerously good 8:52 - Identifying Objections 9:51 - Asking for Referrals & Credit Cards 12:02 - When to do an Intake 14:02 - Getting Corporate contacts in Referrals 15:33 - Sitting Next to the Member 17:23 - Determining the “Why” 21:34 - The third thing to be dangerously good” 26:14 - How to Present your Prices 30:29 - The fourth thing to be dangerously good Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Communication is key in sales, and in this video, we delve into the five skills essential for successful sales communication. We discuss how listening, asking questions, focusing on the prospect, creating win-win solutions, and truly caring can help you to build stronger relationships with your prospects and close more deals. Through real-life examples and practical tips, we show how mastering these skills can help you close more deals and build stronger relationships with your prospects. In this video, you’ll learn: 00:14: The first sales skill (Listening) 00:30: The second sales skill (Ask Questions) 00:50: The third sales skill (Focus on Them) 01:28: The fourth sales skill (Create Wins Together) 01:53: The fifth sales skill (Truly Care) Don't miss out on the compelling finale of our Gym Sales Mastery series!! Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor

Exploring misconceptions about gym-goers and addressing common objections to regular exercise. The chapter reveals that the money objection is often a cover for not liking the product or the presentation.

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor’s Gym Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get your studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more! Want to build a sales team that consistently brings in big results? It's all about finding and nurturing the right salespeople. Discover the secrets to building a high-performing sales team. In this video, we'll cover the three types of salespeople and how to get the most out of each one. Find out which type you have on your team and learn how to turn them into a SELLING machine! You'll learn how to identify each type and how to manage them effectively to get the best results for your business. We'll also teach you how to identify the salespeople holding your team back and replace them with top-performing tigers. Don't miss this opportunity to take your sales team to the next level. In this video, you’ll learn: 00:18: Dog salespeople 00:59: Horse salespeople 01:21: Tiger salespeople 01:55: Distributing leads Join us for our next quarterly GSDCON event: https://gsdcon.com 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor   #gymowner #fitnessmarketing #loudrumor