
Behind Gym Doors | A Fitness Business Podcast
We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.
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Latest episodes

Aug 25, 2022 • 36min
213: Gym Owner Grows 114% In 5 Months | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike interviews Nick Page, of The Trainer Page in Ronkonkoma, New York. This 24-Year-old entrepreneur has proven, in just five months, that he's in it to win it. And he doesn’t even have a sign on the building! Listen in as Mike and Nick cover everything from: –What he’s focusing on to improve attrition by 5x–The mindset behind his devastatingly effective execution style–How raising his prices affected his close rate (HINT: It didn’t)–How he’s improving the customer experience–His personal victories with iron therapy Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Aug 18, 2022 • 5min
212: The Top Qualities To Look For When Building a Sales Team of Closers
In this episode of The GSD Show, the leading fitness business podcast, Mike Arce and McKenna dive into a powerful analogy that every gym owner needs to understand when building a high-performing sales team. Dogs, horses, and tigers, OH MY! These are not fairytale characters, these are your sales team. And they all have a different level of effectiveness. Can you guess why Mike recommends you: –Shoot the dog 🐶 (not really, we love real dogs!) –Whip the horse 🐴 –Feed the tiger 🐅 If you want an easy way to see who your top players are at your gym or studio, WATCH as Mike and McKenna break down how this analogy helps gym owners thin the sales herd and properly leverage the strongest members of their team. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #gymowner #fitnessmarketing #loudrumor

Aug 11, 2022 • 9min
211: How Your Gym Can Prepare and Succeed in the Recession 2022 | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we’re talking about how your gym can be successful in the recession. In fact, many big-name companies actually started in a recession. Imagine 2 people are going bowling. Person A: Amazing at bowling, gets strikes & doesn’t need bumpers. She scored a 180. Person B: Doesn’t play often, needs bumpers to help him knock down pins. He scored a 181. If a random person were to see their scores at the end of the day, they would think these two bowlers were neck and neck when in reality, Person B had a HUGE advantage. This is what it’s like in a good economy: bumpers to help you win. When a recession hits, bumpers come down and this is where we see the true winners come out. In a recession, Person B only scores 50 points. As of July (when this episode was filmed) economists are predicting a recession coming our way. Don’t let your gym be unprepared. Watch to learn about the fundamentals your gym should be starting NOW to not only beat the recession, but succeed in it too! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 28, 2022 • 10min
210: How To Sell a Gym Membership BEFORE They Even Take Their First Class | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we break down why your gym’s workout isn’t what sells memberships—because, let’s be honest, lots of studios have great workouts! Your sales process shouldn’t rely on the workout. Lots of studios have great workouts! Here’s where it really counts: >> THE GYM TOUR

Jul 21, 2022 • 7min
209: How To Sell Gym Memberships And Classes the RIGHT Way | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, you'll learn why selling price per class rarely ever works and how you should be selling. Mike gives a great example script in the episode so you can start selling the RIGHT way. If you own a fitness studio and are looking to get more members, more money and more minutes back in your day…then schedule a FREE strategy call with Loud Rumor. We help fitness studios achieve those 3 things! https://loudrumor.com/info If you’re selling memberships based on cost per class, you’re doing it wrong. Why would you sell what your members aren’t buying and don’t want? In fact, a studio owner actually attempted to sell $/class to a walk-in, right in front of Mike. Tune in to see how that sale (or lack thereof) turned out! And if you’re interested in working with an advertising and consulting agency that specifically helps fitness studios, then jump on a FREE strategy call here: https://loudrumor.com/info ⭐️FREE DOWNLOAD⭐️ Client Intake Form (mentioned in episode): https://www.loudrumor.com/intake-form 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 14, 2022 • 6min
208: Gym Price Presentation and Using the Value Stacking Method | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we dive deep into why some gym owners say the Decoy Method pricing "doesn’t work"—and how to make sure it does! We’ve talked about the Decoy Method pricing in several videos (watch here if you haven't seen those yet: https://youtu.be/exHTuM5XVtA) but we still hear some gym owners say, “It doesn’t work for me.” Well, in this video we uncover some common reasons why it may not be working for you, but how it CAN and WILL work if you do these things. We talk: – Pricing it right – Naming your options – How to value stack – What you can value stack – Ways to add more value with new offers Check it out! And if you want to learn more about how to work with Loud Rumor, get a FREE strategy call with one of our Member Success Consultants here: https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jul 7, 2022 • 8min
207: Get More Leads At Your Gym By Using THIS Offer | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we reveal the most successful offers that gyms and fitness studios use to skyrocket membership and revenue. At Loud Rumor, we’ve helped THOUSANDS of gyms and fitness studios increase their membership, earn more revenue, and create more time in their schedule when they finally run the show as the boss. But one thing you must have to do all that is a GREAT offer. (You have to get leads in the door somehow!) So which offers are the most successful? The numbers are IN and Mike drops all the wisdom on: –What impacts the success of the offer –THE BEST OFFER –When the other offer works better –The Chocolate Case Study –How to dial in your sales process Loud Rumor is a consulting firm and marketing agency specifically designed to serve studio owners like you. Find out if you’re a good fit for our program program by hopping on a FREE strategy call here: https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jun 30, 2022 • 6min
206: Make An EXTRA $100/Member Per Month By Selling Ancillary Sales Before THEY Do | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, we dive into more reasons why you need to be making ancillary sales at your location. DID YOU KNOW: The average gym-goer spends $100 a month on supplements, pre-workouts, vitamins, shakes, etc.? Are you capitalizing on this revenue boost at your gym or studio? The bottom line is, if you're not, that means someone else is. Whether it’s Amazon, their workout buddy, or the clueless GNC employee, someone else is getting that sale. Watch as McKenna and Mike drop even MORE reasons why you need to be making ancillary sales at your location and what kind of long-term returns you can expect. 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Jun 23, 2022 • 47min
205: The 3 Things These Gym Owners Did To Go From $43k to $75k MRR In 3 Months! | The GSD Show
In this episode of The GSD Show, the leading fitness business podcast, Mike sat down with Jeremy and Louis, owners of FunkFit soon to be The Collective in Gilbert, AZ, who made an additional $32K in MRR in just 3 MONTHS! 😱 The focused on 3 main things: Their sales process Meeting rhythms Their onboarding process for new employees Tune in to see how these 3 things helped them skyrocket their growth! Loud Rumor is a marketing & consulting company specifically for gym & fitness owners. Find out if you’re a good fit for the program by hopping on a FREE strategy call here: https://loudrumor.com/info 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor #LoudRumor #FitnessMarketing #GymOwner

Jun 16, 2022 • 6min
204: Should Your Gym Have a Cash Safety Net When Scaling To More Locations | The GSD Show Live At GSDCON
In this episode of The GSD Show, the leading fitness business podcast, we’re LIVE at GSDCON where attendees had a special Q & A with a panel of experts. They had the chance to ask them anything related to fitness finance. In this episode we’re talking about CASH 🤑! One of our members is ready to scale to location number two (yay!) but he wants to know if: 1. He should have a cash safety net and 2. If so…how much should he prepare for? The experts give him some great advice. Tune in to find the answers! Learn more about how to attend the next GSDCON…go to: https://gsdcon.com/ 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https://www.instagram.com/loudrumor/# Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow LinkedIn: https://www.linkedin.com/company/loud-rumor/ Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor