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Growth Marketing Camp

Latest episodes

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Jun 27, 2022 • 46min

How to Create Standout Digital Content with Travis Tyler

This week on Growth Marketing Camp, we welcome Travis Tyler, Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc’s video content strategy, with the goal to grow their audience and build brand awareness.In this episode, Travis covers what’s the key to success in creating digital content, the most important skills to have in order to crush it in this role, and shares the story of his one-hit-wonder on TikTok. As a very special bonus, he shares his advice on creating opportunities for yourself and advancing your career, and how he deals with & overcomes self-doubt. Dig in!
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Jun 15, 2022 • 49min

The Full ABM Breakdown with Mason Cosby

This week’s episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted.Mason shares insights on who ABM is not for, who it’s for, and how marketing can be a strategic partner that helps drive sales. Plus, we touch on podcasting, how beneficial it is for personal growth and brand, and specific examples of how he uses different content channels to impress his audience, build brand trust, and ultimately, authority. Finally, he shares what motivated him to start his own podcast, The Marketing Ladder.Mason Cosby is the walking example of how marketers that focus on long-term brand building strategies vs. short-term micro conversions always come out ahead. This is the episode you were waiting for, so tune in and enjoy!
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Jun 6, 2022 • 35min

The Performance vs. Brand Advertising Battle with David Rodnitzky

After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn’t want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity.After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency.David joins us on Growth Marketing Camp to share insights on the go-to-market evolution of advertising giants, like Google and Facebook, plus his thoughts on AI vs. Humans in modern marketing. He also talks about the importance of relevance and creativity, why advertising has to be part of the experience rather than a distraction, and how to develop and nurture great company culture. If you want to learn how to be successful from an industry veteran, you’re at the right place!
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May 30, 2022 • 40min

How To Build a Strong LinkedIn Community with Brianna Doe

In this week’s episode of Growth Marketing Camp, we are joined by Brianna Doe, Senior Demand Gen Manager at Inventables & thought leader. In just two months, she went from publishing her first LinkedIn post to going viral and having over 10,000 followers.Today, she continues to build her community with one key lesson: If you want to produce the kind of content that connects and inspires an audience, you have to do so with honesty and authenticity.Brianna is a breath of fresh air who brings an array of perspectives to the B2B marketing world, so tune in and get inspired.
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May 23, 2022 • 40min

Authenticity is Everything: Building a Strong Personal Brand with Sophie Milliken

In this week’s episode of Growth Marketing Camp, we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor.Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,’ and the steps she’s taken to develop her personal brand that has helped her progress in her career to now CEO of Moja.As a special little bonus, she points out why it’s essential to always follow your gut instinct. So make sure not to miss this episode. Tune in and enjoy!
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May 16, 2022 • 38min

How Marketing Can Create Easy Conversations for Sales

Built by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on Growth Marketing Camp to share what channels they focus on, along with his own personal growth story.Plus, he talks about the favorite part of his job and why it’s important to optimize your LinkedIn profile. Dig in!
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May 9, 2022 • 46min

Growth Marketing Camp’s Happy Hour with Hillary Read

In this week’s episode of Growth Marketing Camp, Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs.Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportunities at the right time make all the difference. She compares analog and digital marketing, performance and brand marketing, and why your marketing strategy should always aim for long-term.If you stay until the end, you’ll learn some fun ways she’s getting her remote team interacting, her thoughts on the Metaverse, and where she gets her inspiration from. Grab a drink, sit back, and enjoy. If you love virtual happy hours, you’re gonna have a blast!
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Apr 25, 2022 • 40min

Set Yourself Apart to Get Your Dream Job with Maya Grossman

Welcome to another exciting episode of Growth Marketing Camp. We’re shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she’s got some advice that you’ll want to hear.Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to apply when you land your dream job. Tune in and enjoy!
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Apr 18, 2022 • 34min

Crawford & Company’s Digital Journey with Scott Bynoe

In this week’s episode of Growth Marketing Camp, Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization.He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautiful things. Scott leads with empathy and curiosity and covers his list of priorities when taking a new role, and how it’s essential for every marketing department to have an internal narrative. Tune in and enjoy!
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Apr 11, 2022 • 34min

B2B Marketing is Broken - Here's How Chris Walker Would Fix It

Chris Walker needs no introduction but if you wanted one, he’s the CEO of Refine Labs, an engineer, artist, content creator, entrepreneur, business person, and our newest guest on this week’s episode of Growth Marketing Camp. With a strong point of view, a unique perspective, and the ability to look at the business holistically, he has uncovered the weak spots in B2B marketing and offers an infallible solution - demand generation.Chris shares how bringing his engineer's mindset into marketing has helped him observe things at the systems level, analyze them, and determine the best path for business growth. He also shares tips on creating demand, the key to standing out and effectively capturing attention, and the importance of dark social. Tune in and enjoy!

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