In this week’s episode of Growth Marketing Camp, Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization.

He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautiful things. Scott leads with empathy and curiosity and covers his list of priorities when taking a new role, and how it’s essential for every marketing department to have an internal narrative. Tune in and enjoy!