B2B Marketing is Broken - Here's How Chris Walker Would Fix It

Chris Walker needs no introduction but if you wanted one, he’s the CEO of Refine Labs, an engineer, artist, content creator, entrepreneur, business person, and our newest guest on this week’s episode of Growth Marketing Camp. With a strong point of view, a unique perspective, and the ability to look at the business holistically, he has uncovered the weak spots in B2B marketing and offers an infallible solution - demand generation.

Chris shares how bringing his engineer's mindset into marketing has helped him observe things at the systems level, analyze them, and determine the best path for business growth. He also shares tips on creating demand, the key to standing out and effectively capturing attention, and the importance of dark social. Tune in and enjoy!