Growth Marketing Camp

In this episode of Growth Marketing Camp, we are excited to have Dan Gray, Director of Growth at Kotn, join us to break down the campaign that went viral on Reddit, Pay It Forward. It was so successful that it spread like wildfire in a matter of hours. At that moment, Kotn almost looked like the business equivalent to Santa Claus.Dan shares what it took to launch this campaign, why it's important to model what your outcomes look like (from average to rockstar level), and how to make sure you have your checks and balances in place when marketing a sustainable business. He also touches on the importance of word of mouth, and why it’s good to always put some dollars behind a campaign.

We made a very special episode of Growth Marketing Camp in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and ways men can be better allies to women and help amplify their voices.Ladies and gentlemen, tune in to this limited edition episode and help us fight the good fight together.

If you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they’ve touched more than 80% of adults in the states.In this episode of Growth Marketing Camp, we are delighted to have Catherine Dummitt, VP of Marketing at Narvar, join us. Kicking off her career as an SDR, her journey is not typical, which makes her a marketing leader with a unique point of view. Catherine tells the story of how she launched one of the most fun and original campaigns we’ve heard in a while, and breaks down the steps her team took to make it successful. She also shares her take on how to break into a noisy space and stand out.Trust us, you won’t want to miss this one, so be sure to tune in.

Initially joining SalesPipe as the first SDR, Noah Levy’s ingenuity and marketing chops, and "do more with less" mindset propelled him to his current role where he’s leading Growth Marketing and Operations. Using his blogging skills, guest posting, and backlink strategy, he's helped SalesPipe surpass 4-years of website traffic in one month alone.Noah joins us on this week’s Growth Marketing Camp to share his success story, insights on how to work smarter (not harder), and his lessons on leveraging the power of backlinks.

Jass Binning, the Director of Marketing at Opensense, is joining Growth Marketing Camp as a co-host, and boy, does she have the right mix of marketing experience and charisma to get your ears buzzing.In this rare break from standard form, we interview our new co-host, Jass, about her career path and the learnings she picked up along the way. We also got a boost of inspiration from her journey, so make sure to tune in. You’re in for a treat!

No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there’s no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory.In this episode of Growth Marketing Camp, we are exploring the relationship between content creation and demand gen, and hopping on a TikTok train for B2B. Todd joins us to share tips on the easiest way to get started on TikTok (especially if you’re camera shy), how to grow (& move) your audience from various social media platforms, and what inspires him to create content that breaks the LinkedIn algorithm. Tune in and enjoy!

Jimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn’t pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community & agency, Superpath. Jimmy joins us on Growth Marketing Camp to share why he believes humble beginnings, patience, and focus are a winning combination. He shares the impact of the Slack community that helped build his business and the power of a holistic and diversified marketing strategy.

PDQ.com is all about keeping it real. Not many companies can be praised for that. It’s a rare and unique skill that the founders nurtured and ultimately turned into the main driver behind content creation for their audience. Before they had their eye on podcasting, they launched a webcast that they still have going every single week. Kelly Hammer, Content Marketing Manager at PDQ, joins Growth Marketing Camp to teach our listeners how to create content that forges a strong community. He also shares his curiosity to explore the world of TikTok and the importance of turning your customers into evangelists and promoters. Dig in!

In this episode of Growth Marketing Camp, Daniel Murray, Solutions Consultant at Clearbit and the host of The Marketing Millennials Podcast, shares insights on how marketers can create scroll-stopping content on LinkedIn. What was once known as an overly promotional and stuffy business platform has shifted to one full of emotion, meaningful stories, and authenticity. Daniel shares his tips on how people can make the most of new-age LinkedIn by working their creative muscles and leveraging impactful content to cut through the noise. Tune in and enjoy!

What was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master writing “no fluff” content in order to reach a highly technical audience. Tune in and enjoy!