
Growth Marketing Camp
We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
Latest episodes

Dec 20, 2021 • 30min
Joseph Lewin’s Journey to Marketing through Travel Blogging in Africa
What was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master writing “no fluff” content in order to reach a highly technical audience. Tune in and enjoy!

Dec 13, 2021 • 36min
Loopio’s Secret Sauce for Success Through Simplicity And Video
If you ever wondered how a one product company is doing product marketing, you’re in for a treat. In this episode of Growth Marketing Camp, we are joined by Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She shares insights on the importance of collaboration with sales when launching a new campaign, how to nail down the messaging, and how sometimes, the simplest ideas are the best ones. Dig in!

Nov 29, 2021 • 36min
A Sneak Peek Into Pendo’s Jellyfish Model for Product Marketing
You might argue that pizza and software have nothing in common, but we beg to differ. Put your seatbelts on; you’re in for a wild ride. In this episode of Growth Marketing Camp, we are building a little universe with Marcus Andrews, Director of Product Marketing at Pendo.io. He took all the best bits and pieces from his time at HubSpot, expanded on them, and put his learnings to work when he joined Pendo. In this episode, Marcus shares insights on his Jellyfish model for product marketing and the importance of empathy and storytelling. If you’re wondering how to launch a product that will stand out from the sea of conformity and meet the needs of the changing world, you’re at the right place. Let’s break through the noise together! Tune in and enjoy!

Nov 15, 2021 • 42min
PandaDoc’s Secret Mission to Empower SMB Davids to Take on the Goliaths
If someone knows digital documents, it’s PandaDoc. Their jam is all about helping teams quickly create, manage, and sign digital documents. And they’ve been on a mission to empower SMB companies that are like the Davids to take on the Goliaths. In this episode, we are joined by Shawn Herring, VP Marketing at PandaDoc, a 20+ year veteran of marketing technology that puts his science learnings to use in his everyday business. He shares the story behind the power of forcing function on a company level, a brand new way of looking at new channels, and how his time at PandaDoc has changed his portfolio approach to marketing.

Nov 8, 2021 • 40min
Life at the Crossroads of Sales and Marketing
Taylor Thomson runs both business development and revenue operations for performance branding agency, WITHIN. His team sits apart from and supports both sales and marketing, and in this episode, he breaks down his top techniques for creating the best outcomes for all parties involved.

Oct 25, 2021 • 28min
Video Marketing Turned This Bootstrapped Startup into a Legendary HR Brand
Brenton Williamson has spent the last decade in marketing at BambooHR, watching them grow from a scrappy young startup to a powerhouse in a commoditized industry. Their brand stood out from the earliest days by filming real employees to promote their internal brand. They’ve continued to find new ways to tell stories that speak to their buyers as the company has grown, all with a clear path to strong ROI.

Oct 18, 2021 • 27min
The Scientific Genius Behind Vidyard’s Product Led Growth Strategy
Vidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the right audience at the right time as she heads up the product led growth marketing efforts. Hear her hot takes in this episode that can turn you from list checker into a mad scientist in no time.

Oct 4, 2021 • 36min
Building a Rock-Solid Marketing Foundation With Sprinklr’s Jared Gardner
Everyone loves a good marketing campaign. We see a huge spike, loads of success, and then we take the learnings to ramp up the next campaign. But as VP of Digital Marketing at Sprinklr, Jared Gardner takes a different tack with his team. By focusing on the foundational building blocks and not just quick wins, Jared knows the team will make progress up and to the right with greater consistency over time and fewer dips in success. He breaks down what blocks he’s putting in place these days on the latest episode. Dig in!

Sep 27, 2021 • 42min
That One Time Content Marketing Saved the World (for StackAdapt)
It’s every marketer’s worst nightmare that their entire database disappears overnight. And while that’s not exactly what happened to Christiana Marouchos and the StackAdapt marketing team in March of 2020, the impact of the pandemic was nearly as severe. The majority of their go to market motion relied on in-person value creation, and the company looked to Christiana for what to do next as their Director of Digital Marketing. She took hold of the digital-first opportunity and found ways to increase brand familiarity without the handshakes. Her team’s strategies paved the way for growth that’s taken StackAdapt beyond physical borders including new sales and support teams in the UK. Now get ready to be inspired by her story.

Sep 13, 2021 • 31min
Intercom’s New VP Has The Blueprint For World Domination
Marcio Arnecke recently took on the role of VP Global Demand Generation & Regional Marketing at Intercom. He calls his childhood experience in Brazil a distinct advantage in his approach to growing the Intercom brand internationally. As he lays out the story of his first big campaign in his new role, you’ll hear how he focuses on conversions & revenue, not just top of funnel metrics. Bonus: He’s hiring a lot and might just be looking for you. Give this one a listen!