Preethy Padmanabhan has a remarkable load on her plate, and she has managed to do it all with a smile. In this episode, she shares how her international team of product marketers made a huge win out of the Freshworks + Slack integration announcement. She’s full of sage advice including a bonus tip on the value of meditation and making time for sleep. Take three deep breaths and then go listen!

No one cares as much about your career as you should. If you leave it up to chance, you may never get that opportunity to make a leap forward in developing the skills and reaching the goals you have in mind for yourself. Ray Lau breaks down his last decade and beyond in growing from graphic designer to senior leader of amazing marketers.

Pete Larkin joined Anglepoint before it was a well known entity in the SAM managed services space. In fact, they did most of their business through the channel and often got called “Angel”point. Needless to say, the brand needed to stand out and Pete was the marketer for the job. The rebrand Pete planned took education, investment, and active listening just to get off the ground. He shares with us all the nitty gritty details and some critical insights into successfully rebranding with incredible outcomes.

Get your rain boots on - marketing wisdom is pouring down on us in this episode as we revisit five of our favorite growth marketing moments. You’ll hear from a viral video marketer, the team behind a man in a pickle suit, and more. If you haven’t tuned in to all our past episodes, this one will catch you up mighty quick. 

David Stauffer, VP of Marketing at Workona, surveys his marketing metrics every day. And the anomaly he found back in February turned out to be a huge source of new users. One of Workona’s minor features turned out to be a huge opportunity when the well-loved Chrome extension, The Great Suspender, was removed from the Chrome store suddenly. Through flexibility and some clever positioning, the Workona marketing team was able to benefit thousands of users who suddenly lost their favorite plugin, setting the stage for conversations around the larger Workona functionality. It’s a tale of fast reflexes and clever positioning that’s still generating new user growth.

Early stage marketers are constantly being asked to do more in less time, and Lauren Alt Kishpaugh is no exception. She found herself with just 30 days to launch Postal Events, during a global pandemic no less. So she used her own product to launch an exclusive, exciting remote event for marketers to get the word out. In that short window, they were able to generate a thousand registrations with half attending live! Plus, they generated 3x ROI within 3 months! Check out the full episode to learn how she pulled it off.

Sweet Fish Media has shared podcasting & marketing expertise on LinkedIn for years, but recently they formalized a program to get even more eyeballs on their content while also helping their team members build personal brands. Dan Sanchez, Director of Audience Growth joins Emily DiBrito, Social Media Writer to break down how the program is structured in this must-listen episode. If you’re trying to start an employee evangelist program or you’ve tried and failed at LinkedIn posting for yourself, you’ll want to take notes.

Ivonne Smith has built, managed, and grown the Account Based Marketing strategy for her past two companies including Mindbody, the fast growing health and wellness software brand you’re probably using to book classes today. It all started when she took a leap from the Customer Success world and started developing resources for sales to help them land major accounts at Skillsoft. In this episode she shares what it took to build from the ground up, and how she landed her dream job running ABM at Mindbody. Be sure to tune in!

Senior Demand Generation Manager at Planful, Emily Ross, was instrumental in the design and implementation of a large cross-functional marketing campaign that targeted an untapped segment of their target market, people who were pain-aware but not product-aware. Not only was the campaign successful, but it ended up becoming their first evergreen campaign. 

OnBoard Demand Generation Manager, Dylan Caraker, took their 12 reviews on sites like G2 and Capterra, and increased them by 600% to gain over 800 reviews utilizing their CSM team and a multichannel approach. In this episode, learn how you can tackle your own customer review process and gain more social proof.