Growth Marketing Camp

Design Pickle Brand Director, Kate Rooney, and her partner in crime, Director of Brand Partnerships, Jess Guffey, were part of the team that in an off the cuff moment of inspiration, decided to put their colleague into a pickle suit. The video content created from this went viral, which led to a huge increase in their user base and a cosmic shift in their brand.

Sometimes two brands are better than one. Dan Ahmadi won’t take credit for it, but he’s been a major factor in some incredible growth stories. His current employer, Branch, was named the 3rd fastest growing company in North America for 2020. One of the incredible plays he’s run? Building secondary brands for category creation and market growth. Dig in!

Chris Stephenson’s small but mighty marketing team at Broadspire regularly produces quality content, stays in touch with what’s happening on the sales frontlines, and leverages performance marketing tactics to find gains in their everyday efforts. It’s a lot to ask of a little crew, but in this episode, Chris unpacks how they get it all done with smiles on their faces.

In this episode, Fortune 500 marketer and agency veteran, Beau Haralson, shares his experience helping build a campaign at Office Max, which garnered 150 Million opt-ins, but fell short of holding brand loyalty. He explains how he took those learnings and applied them to a recent campaign as Co-Founder of ScaleThat, where he utilized a measured (and almost scientific) omnichannel approach to increase in-store conversions for a CPG brand. Beau also leaves us with some sage advice on how B2B marketers can learn from brand marketers. 

In this episode, Chuck shares how his team launched the HurryCane and earned the lion’s share of a market that had gone untouched for years. And they did it all fully knowing they wouldn’t launch a perfect product or campaign on day 1. In fact, that trial-and-error approach has served clients of Marketing Architects for over 20 years to the tune of $7.7 Billion in sales. There’s a gem in here for you too.

Nelio Leone is a growth marketer par excellence. In this episode he shares the complete, raw story of how a single unbranded video took Careem from a local scrappy competitor to knocking out Uber in their region. The company was later acquired by Uber, and Nelio went on to run other intelligent video ad strategies for his next app, Washmen, and now at his growth agency, UrbanMonks. You need to hear the critical shift in advertising that made all of this possible for him. Dig in!

Shea Hoffman, the newest Account Manager at Opensense, is joining the show as a co-host and boy does he have the right mix of experience on the front lines of marketing to get your ears buzzing. We dig into his time at Brandzooka running ads for teams ranging from your neighborhood florist to the corporate big cats at Adidas. He even shares a time when they blew up a campaign so big that the police got called. You don’t want to miss this introductory episode. 

As Ammon Brown tells it, x.ai starts with individuals and “tiny teams” and snowballs into enterprise contracts with brands you’ve definitely heard of (Disney, Nike, and Coca Cola to name a few). It all starts with a standout guest experience including one touch scheduling and rescheduling. Even if you’re not marketing a SaaS product, you’re sure to take away some inspiration for how his team makes growth happen by working together and aligning to the same north star.

John Timmerman runs Good Monster, a digital creative agency for incredible brands all over the world. He’s constantly iterating and has a muscle for building campaigns that rivals Ogilvy. To help a customer hit big sales figures in-store at Target, John’s team turned to nano influencers and knocked it out of the park with four times the sales they needed for Target to reorder and improve in-store positioning. Whether you’re B2C or B2B, this is a campaign you’ve got to see.

When Jeremy Collins stepped into the EVP of Marketing role at Azuga, 80% of the demand was generated by third parties like vendors and partners. In the ensuing 14 months, Jeremy built a foundation of SEO excellence with goals of just 5% improvement every week. By focusing on the consistent incremental wins, he’s seen 500% growth. The company now owns its own demand gen destiny and is seriously benefiting from the results.