Growth Marketing Camp

Jarrett Stanley runs marketing at Southern Trust Mortgage, easily one of the most innovative mortgage companies you’ll find. But it wasn’t always that way. Jarrett took calculated risks and pulled off big changes. In this episode he breaks down exactly how you can do the same! And if you yawned as soon as you heard “mortgage,” you’re in for a special treat. Jarrett explains how he turned mortgages from a line on a spreadsheet into a beautiful moment for their customers.

Hubspot has done big things virtually long before it was the norm. Carl Pieri dipped his toes in Hubspot’s growth engine in 2016 and came back to eventually manage marketing for the Hubspot for Startups program. In this episode, Carl breaks down the team’s Global Virtual Growth Accelerator series. If you’re looking for insights into growth via partnerships and referrals, this one’s a treat.

Rachel Cottam, Content Marketing Manager, and Stephanie Newton, SEO Manager, join us to break down how a perfectly timed push for well written, helpful content led to more than 40X traffic growth over the last year. The campaign had such a positive business and audience impact that it won them the coveted SAMY award from Utah Business.

Aubrey Morgan, Director, Demand Gen at Syncari, dives into her previous role in marketing at Mulesoft during the time that Salesforce acquired them, which created an exciting challenge in differentiating brand, creating a unifying vision, and targeting personas in a different way that helped two teams meet in the middle for a successful campaign that still runs today.

James Carbary runs Sweet Fish Media, the podcast agency for B2B brands. But he’s not a one-trick pony. His team’s skills in the LinkedIn arena have led to 3x more new business than any other channel in the last 90 days.

Kevin Bobowski, SVP Marketing at Aurea Software, shares lessons from working as the head of an internal marketing agency for incredible brands like Infer and Jive. And his ABM field events strategy is sure to inspire new ideas for working well with Sales.

Julia Heesen, Head of Marketing at Predictable Revenue, made the leap from regular webinars to a massive virtual event. She breaks down how she prepared, who got involved, and how they recreated the networking feel of physical events, online. 

Jaime Punishill, CMO of Lionbridge, shares the much needed digital transformation he’s implemented that helped them adjust to the pandemic. He also talks about how to get marketing buy-in from C-suite and how he aligns sales and marketing by focusing on revenue.

Sujan Patel, Co-Founder of Mailshake, shares how one of his agency customers took a complex financial product with high churn and created incredible wins in new business, onboarding, and retention, all with a microtool offer strategy. 

Welcome to Growth Marketing Camp. In this introduction, you’ll hear a quick overview of what marketers like yourself can get from joining our camp!