In this episode of Growth Marketing Camp, we are excited to have Dan Gray, Director of Growth at Kotn, join us to break down the campaign that went viral on Reddit, Pay It Forward. It was so successful that it spread like wildfire in a matter of hours. At that moment, Kotn almost looked like the business equivalent to Santa Claus.

Dan shares what it took to launch this campaign, why it's important to model what your outcomes look like (from average to rockstar level), and how to make sure you have your checks and balances in place when marketing a sustainable business. He also touches on the importance of word of mouth, and why it’s good to always put some dollars behind a campaign.