Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT.This week, we have the pleasure of welcoming a key member of their team on the Growth Marketing Camp podcast, Lauren Kersanske, Principle Growth Marketer at Axonius.In this episode, Lauren and Bobby Narang chat about Axonius’ differentiation strategy, their key to building a recognizable brand (that drives demand), and how they connect and resonate with their target audience. She shares the challenges faced with marketing to a technical buyer and the secret to establishing credibility within each conversation. You’ll learn the value of taking chances (& extreme ownership), experimenting, and maximizing your tech stack with a little bit of scrappiness. Check it out!

Welcome to a very special and first of many more to come episode of Growth Marketing Camp. We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin is here to share his story, offer advice, and tell us what it took to start his business. You’ll learn his motivation that compelled him to jump into the Founding waters and the specific steps he took to bring Beam Content to the light of day.In this episode, Brooklin shares some of the greatest challenges they are facing (as a new company), where lies the opportunity for SAAS brands, and the importance of getting very specific about what you do and what you don't do. You’ll learn how to uncover unique brand stories worth telling your customers, what kind of content to create and how to best answer the questions your customers are asking. Tune in and enjoy the ride!

If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you.Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on Growth Marketing Camp.In this week’s episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops (& make it a part of your process), and how he uses feedback loops to build the narrative, core values, and the soul of HatchWorks. Plus, we touch on why you shouldn’t shy away from simplicity and how to make the complex simple. Dig in!

Ryan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their HuntWise app.Ryan joins us on this week’s episode of Growth Marketing Camp to share what his team’s top goals are, the ways they prioritize work to achieve them (& support other departments), and how they align with the rest of the company.He also shares the importance of setting your customers up for success and how they manage to do so at Kalkomey Enterprises. So put on your hiking boots, and tune in!

Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp.Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world.Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. If you want to experience a day in her shoes, tune into the episode!

This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training.Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a startup, ways she fights burnout, and shares all about the Coffee Chat community she builds. Dig in!

This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus.In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of building an audience even before you have a product, and the benefits of having a technical and marketing founder combo.As a bonus, we chat about what led Melissa to leap into the startup space after spending over a decade at Google, plus what’s critical for her enjoyment of work and what inspired her to start a Slack community for marketers called 2 pizza marketers. This episode is a pure delight, so tune in and enjoy.

Welcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone.Lorri shares how she creates educational venture capital content that distinguishes Sweater from their competition. We chat about what keeps Lorri on her toes, what work-life looks like in a venture capital startup, and how she’s building Sweater’s presence across all platforms. To hear all this and much more, tune in!

On this week’s episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell.Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he’s been able to build this program out from scratch.Check it out!

Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani, the VP of Marketing at Proposify.Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that’s also educational. She advocates ripping up the red tape when conversing with customers and discusses the importance of buy-in and alignment from the top to support a strategy that produces results. That’s exactly how she’s built a winning content strategy.Finally, she articulates how to best establish yourself in the company as the new VP of marketing. Another exciting episode is ready for you to tune in and enjoy!