Growth Marketing Camp

Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing. Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.So naturally, we dig in on all things strategy and how to create content that breaks through! You’ll learn all about LASSO’s email strategy, how they engage customers and repurpose content in a scalable way. You’ll also learn how their podcast is a powerhouse source for content that helps her small but mighty marketing team make music. Check it out!

Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12.Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was founded. You’ll learn all about the humble beginnings and how they hustled their way to scale this business to a 200+ employee company that generates millions in revenue.Listen to this episode for the ultimate cherry on top of your day!

In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric.Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies.Our host, Bobby Narang, sits down with Jeremy to discuss the importance of segmentation in email marketing and why it’s crucial to understand the data to tailor messages with maximum impact. And once you’ve maxed out your execution on the email side, why it’s a good idea to work on chatbots and use them as an engine to respond to prospects, segment your audience based on their verticals, and promote assets. Dig in!

Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. In this episode of Growth Marketing Camp’s Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the mantra he firmly believes, "client is king." Tyler advocates for being accountable for every dollar, showing the impact of your marketing efforts, and shares why he prioritizes goal alignment and transparency in his work.We’re kicking off 2023 in a big way, so don't miss out on the chance to learn from Tyler and take your marketing strategy to new heights!

Drew Brucker, VP of Growth at LASSO, discusses the challenges of leading a small marketing team, importance of curiosity in success, and unlearning lessons. They also talk about pickled foods, transitioning from sales to marketing, and the significance of seeking help. Additionally, favorite fruits and drinks are discussed along with ASMR and morning routines.

This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience.Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page copywriting.Whether you are a freelance copywriter, an in-house copywriter, or a business owner looking to enhance your copy skills, this episode is just the roadmap to the demand-led copywriting you were waiting for!

Welcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier-stage B2C/D2C businesses who’ve hit a plateau.He’ll answer the questions:How can early-stage startups best approach channel expansion?How can you look outside of media to achieve growth?What the steps needed are to achieve success (& growth) profitably and sustainablyTune in to learn his plan to build a better economic model!

In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism.Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He’ll touch on the importance of customer marketing, and how his experience enabled him to find success. You’ll also get kickass tactical ideas to replace those tired case studies for something more exciting.The cherry on top: Nick tells the story of why he started his podcast, Rep Your Brand, and how it helped him level up from being a marketer to building a loyal community. Dig in!

A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community?Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more.Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales teams (as well as the CS, HR, and all other departments), and shares with our audience how she’s found success doing so.Tamara has built tangible advantages for Vena Solutions directly attributed to her community building through the launch of Plan to Grow, a community for finance professionals.She shares insights on how to get started, how she measures the ROI of community, and why the first task should be to get buy-in from leadership. We uncover the reasons behind Vena’s company-wide shift from MQL to the MQA approach, how she’s leading and supporting it, and how she’s aligning this transition with ABM. Check it out!

On this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting!Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You’ll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue.If you want to learn what it takes to ride the podcast train, you’re in the right place. Check it out.