How Jess Cook Harnesses Her Personal Brand for B2B Marketing Success

Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing. 

Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.

So naturally, we dig in on all things strategy and how to create content that breaks through! You’ll learn all about LASSO’s email strategy, how they engage customers and repurpose content in a scalable way. You’ll also learn how their podcast is a powerhouse source for content that helps her small but mighty marketing team make music. Check it out!