Melissa Moody, Co-Founder & CMO at Gated, joins us to peel back the layers and give us the scoop into what led them to make a recent pivot that goes beyond email and introduces dynamic profiles in order to help business professionals stay focused and make meaningful connections Plus, she shares why they’re so excited for the future, and what it actually took to deliver such a grand launch campaign.In this exclusive episode of Growth Marketing Camp, you’ll learn:📩 Why it’s important to listen to your customers (& how to use those audience-driven insights to pave a new path for your brand)📩 How to build a GTM battle plan around your circle of influence (& bring your brand along)📩 Why YOU should join Gated on this ride (Melissa drops exclusive insights, use cases, and tips)We have a very special episode on our hands. Go check it out!

Have you heard the hilarious story of how we crossed paths with Arthur Castillo, the Head of Dark Social & Evangelism at Chili Piper? It happened at INBOUND22, and it’s still one of our fave stories to tell. It’s so funny that we often use it as an icebreaker when meeting new marketing leaders. Tune into the episode to hear it for yourself - props to Arthur for being such a sport. Naturally, we couldn't resist inviting him to our show, where we eagerly await the opportunity to discuss everything related to dark social, events, and evangelism.In this episode of Growth Marketing Camp, you’ll learn:What is dark social (& how you can leverage it for your brand)How to successfully combine dark social & evangelism with field marketing How to make your customer a star of the show (& all the deets)As a bonus, Arthus shares insights into the digital to physical content flywheel that’s helped them stand out at events and create FOMO. Check it out!

The Boston Globe interviewed him, Vice interviewed him, and now, Growth Marketing Camp has the pleasure of interviewing the Mayor of INBOUND! Otherwise known as Robert Jones, Sr. Channel Evangelist at RevPartners.In this episode, you’ll learn how Rob transitioned from a HubSpot rookie to HubSpot super admin, harnessing the power of humorous video content to drive revenue in sales and marketing. We’ll dig deep into building impactful business relationships via LinkedIn, why availability is your number one ability, and how feedback is a gift if given in a constructive and helpful way.Finally, Rob shares his thoughtful perspective on nurturing and training your creative muscle to achieve success. Tune in and learn how to stand out in the best possible way!

If there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance, Lavender’s CEO & Co-Founder, shares insights into that journey.Will shares their story of betting on LinkedIn early on and how it became a core part of their marketing strategy. He talks about leveraging AI to your advantage, setting up a feedback loop early on to define your ICP, and the power of resilience and refusing to fail. And at the heart of it all is Lavender's core value of giving first.You’ll also hear about how they made a big splash at SaaStr 2022 event and completely stole the show without even having a booth. What was their secret? Well, you’ll just have to tune in to find out.

In this week's interview, Growth Marketing Camp welcomes Alexis Scott, a brand evangelist, storyteller, and the Founder of The Fairy Job Mom. She connects companies with great talent, guides job seekers in their next career move, and helps professionals build memorable personal brands. We’re here to share her journey from a corporate career to running a successful brand. Alexis shares invaluable lessons on investing in your personal brand and making yourself eternally employable. You’ll understand the importance of positioning yourself in the job market by leveraging LinkedIn. We also discuss the changing landscape of B2B thought leadership content and how brands can utilize it to their benefit.Whether you're a job seeker, a business owner, or just someone looking to learn more about personal branding and career development, this episode will provide you with the mindset and tools you need to own your career and inspire you to take steps toward success. Tune in and get ready to take notes!

In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.  We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and explode your top-of-funnel. Jodi shares ways ABM can become the backbone of your growth strategy and can provide the precision of personalized marketing with the scale of traditional demand generation. You’ll learn about how education plays a crucial role in building trust and creating demand, and how to execute it in a way that resonates with your target audience. Dig in!

As we celebrate Women's History Month, it's essential to reflect on our progress toward gender equality and the work that still needs to be done. In this limited edition episode of Growth Marketing Camp, our host Jass Binning sits down with Catherine Dummitt, the VP of Marketing at Narvar, to discuss what it feels like to be a woman in tech, the need for women to empower one another and why you should always lean into (& trust) your gut feeling. We dig into the challenges women face in the corporate world: the covert sexism and discrimination, as well as the more subtle ways women are held to different standards and expectations than their male counterparts. From dress codes to office culture, women often have to work harder and navigate more obstacles just to be seen as competent and professional. Catherine offers invaluable insights into how women can advance in their careers and the importance of supporting and empowering each other so that the next generation of women in tech won't have to face the same struggles. Check it out!

Our newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot.In a world that’s always buzzing with noise, where AI-powered models like ChatGPT are on the rise, Christina’s content is a symphony that resonates with everyone. She’ll divulge her secrets to crafting a community that not only sings but also stands out and leaves a lasting impact. Are you ready to learn the art of social listening, the power of curiosity, and the magic of imagination? Well, Christina Garnett is about to take us on a journey into her world where she’ll share tactics and strategies that have propelled her to uplift advocates, create raving fans, and make customers heroes. Buckle up & listen to this bomb episode! ❤️‍🔥

Whether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time. Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of that. By sharing his thoughts, experiences, and learnings on LinkedIn constantly, he’s managed to cultivate trust for his agency Funky Marketing and his network.In this Founder Stories episode, Nemanja shares:The power of personal connections as a trust builder for your brandThe story of how Funky Marketing came to be (& how it helped him stand out)How he applied his experience in B2C to B2B to skyrocket his business (& close 47 deals inbound in one year).Tune in and enjoy!

The most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis. Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take control of their destiny. They combined their skill sets and experience, and launched their own Agency: Proofpoint Marketing. Today, Proofpoint Marketing has made a lasting impression on B2B Marketers and even inspired us to invite them on the Growth Marketing Camp to share their unique, emotional, and powerful founder story. Saddle up and get ready to be inspired!