Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss: The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become the new Facebook for 'personal branding' overkill?Ghosting on LinkedIn: Why do some thought leaders / creators vanish? The LinkedIn 'Algorithm Apocalypse' - hot or hype? We’re honored to have some of the brightest minds and some of the most creative content creators in the industry be a part of this special episode. Our incredible guests include: Travis Tyler, Sr. Digital Content Producer at PandaDocTodd Clouser, The Worst Marketer in the World at LavenderNadia Milani, VP of Marketing Morgan J Ingram, Founder & CEO at Ascension Media ProductionsIt's going to be a scream!

This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.In this captivating Growth Marketing Camp episode, Ashley shares:✨ The definition of thought leadership (& what the most essential elements of it are)✨ Her 4 pillar framework for thought leadership✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)We also hear about Ashley’s journey into thought leadership, her Inbound23 experience, a little karaoke session, and why marketers don’t like being sold to. Check it out!

Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, discusses original research survey best practices, the ROI of original research, common pitfalls in building out original research, and her unique career journey. They also touch on the importance of community, embracing fear, engaging in a rapid-fire Q&A, personal growth, and running businesses.

Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:🎉 The importance of building networking schedules and custom excursions for attendees🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS🎉 The balance between being a new employee in learning mode and shifting to contributing ideas and making an impact while still respecting the existing team  Melanie also touches on the importance of goal setting when planning events, prioritizing, taking breaks, and then leaning on processes to help scale efforts. Whether you’re a seasoned event marketing leader or a B2C wedding planner wanting to dip your toes into the B2B SaaS world, this episode is for you. And it’ll knock your socks off. So what are you waiting for? Dig in and learn how to craft memorable events!

Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:✍️ How to convince busy executives that LinkedIn is a channel worth investing in✍️ What 3 key questions every marketer needs to ask before starting a newsletter ✍️ Top advice for small and scrappy marketing teams on creating a newsletter The cherry on top? Paige and our host, Jass, riff on the wonders of working in an all-women team, exchanging experiences, and sharing tips. Check it out!

In this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss:🔥 How your brand can find unique angles for your content 🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from Morgan)🔥 How a strong personal brand can fuel your entrepreneurial journey and skyrocket your business early on🔥 Why you should never give up on creating content (& how to do edutainment the right way)Plus, we get lucky, and Morgan shares all about his pursuit of a life of excellence, the Mamba Mentality and what it means to him, and how it influenced his founder journey. Check it out!

This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.In this episode of Growth Marketing Camp, we discuss:💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)💎 How to leverage your current customers to help inform your strategy and the content you are creatingIn addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!

This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’t fall flat (& why you should highly focus on building rock-solid processes)✨ How to prove the success of your team's efforts to your company (& track and tie your marketing all the way to revenue) ✨ What’s the difference between success and failure (& why setting up a strong foundation matters)If you’re keeping track of how the world of B2B is changing and evolving, you’ve probably noticed that sales and marketing are almost merging. Whether you’re working in product marketing, content, demand gen, or brand, this episode will provide tips and tricks to help you adapt, scale, and succeed in all your marketing efforts. Check it out!

In today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within. Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the power of phone calls and uncover the treasure trove of intelligence hidden within these conversations. In addition, we discuss: ☎️ How to use AI-powered voice analysis to optimize your marketing campaigns, adjust bidding strategies, and uncover previously unnoticed customer needs and pain points.☎️ How to leverage partnerships to elevate your brand.☎️ Ways Masami and CallRail CRO, Marius Smyth, are transforming the organization by breaking down silos, aligning strategies, and fostering collaboration across teams.Dig in!

In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)🚀 How event marketers can leverage data from virtual events (& what they should  pay attention to)🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!