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Growth Marketing Camp
Fuel Your Brand's Authority Through The Magic of Data-Driven Storytelling
Oct 3, 2023
Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, discusses original research survey best practices, the ROI of original research, common pitfalls in building out original research, and her unique career journey. They also touch on the importance of community, embracing fear, engaging in a rapid-fire Q&A, personal growth, and running businesses.
54:06
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Quick takeaways
- Original research can drive brand awareness, lead generation, and offer valuable insights that fuel content creation, speaking engagements, and product development.
- Crafting a research topic or hypothesis that aligns with a brand's marketing objectives is crucial for successful original research.
Deep dives
Redpoint: Building Thought Leadership with Original Research
Redpoint, founded by Becky Lawler, focuses on creating thought leadership and original research content in the B2B tech space. Lawler's passion for data-backed research led her to specialize in providing clients with end-to-end services, from strategy to storytelling. The agency's focus on creating powerful narratives and thought-provoking research reports has gained them recognition and success in the industry. Redpoint's work has delivered strong ROI for clients, driving brand awareness, lead generation, and authority in their respective industries. Lawler's commitment to building strong relationships and delivering value to clients has been a driving force behind her agency's growth and success.
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