Becky Lawlor is the Founder and Chief Research & Content Officer at Redpoint, specializing in B2B content and original research. She dives into the vital role of original research in shaping thought leadership and influencing buyer decisions. The conversation highlights the rise of data-driven content and the challenges of balancing gated versus open access to research. Becky also discusses the impact of AI on content creation, emphasizing the importance of human oversight while leveraging technology to enhance research efficiency.

Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, discusses original research survey best practices, the ROI of original research, common pitfalls in building out original research, and her unique career journey. They also touch on the importance of community, embracing fear, engaging in a rapid-fire Q&A, personal growth, and running businesses.

Becky Lawlor, an expert in in-house research methodology, discusses the importance of starting with clear research goals, crafting effective survey questions, and analyzing data for storytelling. They also explore the significance of conducting in-house research and potential missed opportunities. A must-listen episode for anyone looking to collect high-quality data for great content!