Becky Lawlor

Becky Lawlor is the Founder and Chief Research & Content Officer at Redpoint, specializing in B2B content and original research. She dives into the vital role of original research in shaping thought leadership and influencing buyer decisions. The conversation highlights the rise of data-driven content and the challenges of balancing gated versus open access to research. Becky also discusses the impact of AI on content creation, emphasizing the importance of human oversight while leveraging technology to enhance research efficiency.

Curtis Sparrer, a PR expert from Bospar PR specializing in tech and pharmaceuticals, joins Becky Lawlor, a research guru from Redpoint Content. They uncover how to craft irresistible B2B research that catches journalists' eyes. Mistakes to avoid include poor audience targeting and vague questions. They emphasize the power of 'killer stats' and a compelling narrative to resonate widely. Plus, learn how to leverage timely topics for media buzz and adapt findings for various strategic uses. Tune in for insights that can elevate any PR strategy!

Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, discusses original research survey best practices, the ROI of original research, common pitfalls in building out original research, and her unique career journey. They also touch on the importance of community, embracing fear, engaging in a rapid-fire Q&A, personal growth, and running businesses.

Becky Lawlor, an expert in in-house research methodology, discusses the importance of starting with clear research goals, crafting effective survey questions, and analyzing data for storytelling. They also explore the significance of conducting in-house research and potential missed opportunities. A must-listen episode for anyone looking to collect high-quality data for great content!

Becky Lawlor, a B2B tech copywriter known for her expertise in translating complex topics into clarity, shares her insights on freelance success. She discusses the shift from hourly to project-based pricing and the importance of networking, emphasizing cold emailing strategies. Becky highlights the benefits of collaborating with agencies for major clients and the need for continual professional development. Additionally, she critiques the myth of passive income in freelancing, advocating for focused writing and investments as more sustainable revenue sources.