Renegade Marketers Unite
423: Unlocking PR-able B2B Research
Nov 15, 2024
Curtis Sparrer, a PR expert from Bospar PR specializing in tech and pharmaceuticals, joins Becky Lawlor, a research guru from Redpoint Content. They uncover how to craft irresistible B2B research that catches journalists' eyes. Mistakes to avoid include poor audience targeting and vague questions. They emphasize the power of 'killer stats' and a compelling narrative to resonate widely. Plus, learn how to leverage timely topics for media buzz and adapt findings for various strategic uses. Tune in for insights that can elevate any PR strategy!
50:06
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Quick takeaways
- Avoid common pitfalls like misalignment with media trends and poorly structured surveys to enhance research effectiveness.
- Incorporate timely themes and compelling narratives to make research resonate with journalists and boost media coverage opportunities.
Deep dives
Leveraging Primary Research in B2B Marketing
Primary research is highlighted as a powerful tool for B2B marketers, functioning as a strategic asset that can generate significant press coverage and provide compelling content. Effective studies not only draw media attention but also serve sales teams by facilitating engaging conversations and aiding in closing deals. For instance, past research has led to millions of PR impressions, illustrating the potential impact of thoughtfully conducted studies. Given the increasing expectations for quality, marketers must ensure that these studies are crafted with expertise and align with current media trends to maximize their effectiveness.
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