Curtis Sparrer
Co-founder and principal at Bospar PR and president of the San Francisco Press Club, experienced in tech PR and an expert on Generative Engine Optimization (GEO).
Best podcasts with Curtis Sparrer
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Sep 26, 2025 • 40min
Why GEO is the New SEO--And How Businesses Must Adapt--w/ Curtis Sparrer, co-founder of Bospar
In this discussion with Curtis Sparrer, co-founder of Bospar PR and president of the San Francisco Press Club, they explore the shift from classic SEO to Generative Engine Optimization (GEO). Curtis reveals how AI is reshaping brand visibility and emphasizes the importance of reputable sources in this new landscape. He shares insights on maintaining effective SEO tactics while adapting to AI-first strategies. Curtis also discusses the risks of misinformation, the changing dynamics in pitching, and the need for companies to embrace proactive approaches to succeed in the AI era.
Nov 15, 2024 • 50min
423: Unlocking PR-able B2B Research
Curtis Sparrer, a PR expert from Bospar PR specializing in tech and pharmaceuticals, joins Becky Lawlor, a research guru from Redpoint Content. They uncover how to craft irresistible B2B research that catches journalists' eyes. Mistakes to avoid include poor audience targeting and vague questions. They emphasize the power of 'killer stats' and a compelling narrative to resonate widely. Plus, learn how to leverage timely topics for media buzz and adapt findings for various strategic uses. Tune in for insights that can elevate any PR strategy!
