Freelanceology
Episode 29: Positioning Yourself as an Expert With Becky Lawlor
Sep 28, 2022
Becky Lawlor, a B2B tech copywriter known for her expertise in translating complex topics into clarity, shares her insights on freelance success. She discusses the shift from hourly to project-based pricing and the importance of networking, emphasizing cold emailing strategies. Becky highlights the benefits of collaborating with agencies for major clients and the need for continual professional development. Additionally, she critiques the myth of passive income in freelancing, advocating for focused writing and investments as more sustainable revenue sources.
31:29
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Quick takeaways
- Becky Lawlor emphasizes the importance of specializing in a niche to increase freelancing income and enhance client targeting.
- Establishing effective client relationships and implementing business systems are crucial for maintaining productivity and ensuring project profitability.
Deep dives
Nailing Your Niche
Becky Lawler emphasizes the importance of identifying and specializing in a niche to thrive in freelancing, particularly in the B2B tech sector. Initially, Lawler struggled with client acquisition and pricing but found success by targeting a specific audience and offering specialized services, which allowed her to charge higher rates for her deep, complex work. She highlights the transition from hourly to project-based pricing as a pivotal moment that doubled her income, enabling her to focus on the type of content that not only intrigued her but also proved more profitable. By narrowing her focus to long-form content, such as white papers and research reports, Lawler positioned herself as a sought-after writer in a competitive landscape.
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