Episode 29: Positioning Yourself as an Expert With Becky Lawlor

Becky Lawlor, a B2B tech copywriter known for her expertise in translating complex topics into clarity, shares her insights on freelance success. She discusses the shift from hourly to project-based pricing and the importance of networking, emphasizing cold emailing strategies. Becky highlights the benefits of collaborating with agencies for major clients and the need for continual professional development. Additionally, she critiques the myth of passive income in freelancing, advocating for focused writing and investments as more sustainable revenue sources.