Nailing Your Niche

Becky Lawler emphasizes the importance of identifying and specializing in a niche to thrive in freelancing, particularly in the B2B tech sector. Initially, Lawler struggled with client acquisition and pricing but found success by targeting a specific audience and offering specialized services, which allowed her to charge higher rates for her deep, complex work. She highlights the transition from hourly to project-based pricing as a pivotal moment that doubled her income, enabling her to focus on the type of content that not only intrigued her but also proved more profitable. By narrowing her focus to long-form content, such as white papers and research reports, Lawler positioned herself as a sought-after writer in a competitive landscape.