Freelancing with Agencies: Navigating Relationships and Research

This chapter explores the benefits of freelancers collaborating with agencies to secure major clients like Adobe and IBM. It highlights the importance of building relationships and having direct client access for crafting compelling narratives, as well as the evolution of freelance roles into research-driven content creation. The conversation delves into the necessity of qualitative and quantitative research, and the complexities of survey design, underscoring ongoing professional development in the freelance landscape.