B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
How to do quality in-house research w/ Becky Lawlor
Aug 30, 2023
Becky Lawlor, an expert in in-house research methodology, discusses the importance of starting with clear research goals, crafting effective survey questions, and analyzing data for storytelling. They also explore the significance of conducting in-house research and potential missed opportunities. A must-listen episode for anyone looking to collect high-quality data for great content!
24:14
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Quick takeaways
- Clear research goals and keeping the target audience in mind are crucial for successful original research.
- Having a clear and compelling hypothesis, along with a well-designed survey, enhances the impact and quality of the research findings.
Deep dives
The importance of goal setting in original research
Companies often fall short in goal setting when conducting original research. While they may have various objectives in mind, they sometimes lose sight of their end goals during the survey design process. It is crucial to keep the target audience in mind and focus on what they want to know, whether it's generating leads or gaining media attention. By delivering findings that induce curiosity and engagement among the audience, companies can ensure that their original research project is aligned with their goals.
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