In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.
In this episode, we discuss:
🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents
🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)
🚀 Common pitfalls in building out original research (& how to avoid it)
🚀 What lesson has taken Becky the longest to unlearn
We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!
