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Growth Marketing Camp
Why Staying Curious is the Ingredient to Success with Drew Brucker from LASSO
Dec 20, 2022
Drew Brucker, VP of Growth at LASSO, discusses the challenges of leading a small marketing team, importance of curiosity in success, and unlearning lessons. They also talk about pickled foods, transitioning from sales to marketing, and the significance of seeking help. Additionally, favorite fruits and drinks are discussed along with ASMR and morning routines.
01:01:46
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Quick takeaways
- Regular customer interaction and engagement are essential for success in marketing and building strong customer relationships.
- Curiosity is a crucial trait for marketers and leaders, fostering continuous learning, deeper understanding of customer needs, and making intuitive decisions.
Deep dives
Importance of Customer Engagement
At Lasso, the company prioritizes customer engagement and places a strong emphasis on talking and listening to customers. By regularly interacting with customers, the team gains valuable insights and builds relationships that drive success.
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