Transitioning from Sales to Marketing

In this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to success.

We also asked him what lesson has taken him the longest to unlearn, and his answer to this question alone is reason enough for every marketer, up-and-coming or seasoned, to tune in.

We’re closing out this incredible year with a bang (& what a year it’s been). Join the party and enjoy!