Creator Upload

In this episode, journalist Sam Gutelle from Tubefilter dives into the evolution of Twitch and anticipates its 2025 trends. He highlights how professional athletes, like Cam Skattebo, are leveraging streaming to enhance their personal brands and engage with fans more directly. The conversation also discusses the shift in sports fandom, focusing on individual athletes rather than teams. Additionally, the hosts explore the successful blend of traditional media and digital creators, exemplified by the high viewership of the Dancing With the Stars finale.

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.What you’ll learn:-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.-- Screens in Schools: The debate over EdTech and declining test scores.00:00 We need your help! (Survey)01:09 Thanksgiving Turkeys & Spatchcocking04:08 Are screens ruining education?10:06 Intro to Rich Bloom & Viral Nation11:14 $37 Billion Creator Ad Spend16:50 Interview: Rich Bloom from Tubi17:35 Creating "Rabbit Holes of Fandom"22:31 Tubi’s Deal Structures for Creators25:24 Exclusive Shows & Creative Freedom28:07 The Fox & Super Bowl Connection31:58 Is Tubi competing with YouTube?37:33 Acquiring Creator Libraries42:58 Upload: Investing in Taylor Cannon46:39 Upload: Agentio Raises $40MCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.What you’ll learn:-- How TikTok is building an "aspirational funnel" for podcasters -- Why TikTok Shop's $19B in sales is terrifying eBay -- The new Visa & Karat AI tools that analyze brand deals for creators -- How creators like Alex Earle and Emma Chamberlain are changing media00:00 Intro & Creator Upload Survey01:09 The Rise of "Christmas Creep"04:19 Are Creators Driving Christmas Creep?05:22 Special Thanks to Viral Nation06:15 TikTok & iHeartMedia Podcast Deal08:35 Why This Deal is Smart for TikTok11:17 Strategy: Scale vs. Curation14:08 TikTok: Distribution to Production16:10 Threads & Netflix Join Podcast Push18:41 Thesis: TV is a Path to Podcasting19:42 Dancing With the Stars Podcast21:45 Upload: Visa & Karat AI Tools24:26 Upload: TikTok Shop vs. eBay25:32 OutroThanks for Viral Nation for partnering with us for this video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Meta's Reels hits a staggering $50 billion annual run rate, but creators are questioning their share. Meanwhile, YouTube's Shorts surpass long-form videos in revenue per watch hour. The hosts explore Whaler's new creator hub in Brooklyn, designed to foster creativity. Netflix's strategy shifts as they sign deals for video podcasts, potentially sidelining platforms like YouTube. Plus, there's buzz around TikTok's new award show and Canon's $100k contest, stirring memories of missed opportunities.

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work.What you'll learn:-- Mark Rober's strategy for building a 100-person company.-- The AI audio tool that creates studio-quality sound anywhere.-- How to edit YouTube Shorts inside the new Premiere Mobile app.-- Why creative freedom is more important than ever for creators.If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!00:00 Live From Adobe MAX!01:01 Adobe's ChatGPT Integration01:45 The New Adobe x YouTube Partnership04:09 YouTube's New TV Experience07:48 Welcome Mark Rober!08:40 Is AI Cheating for Creators?12:25 Building the Mark Rober Business16:51 Mark Rober's $55M Secret Project23:53 Welcome Cleo Abram!26:12 Why I Left Vox31:20 AI Tools Lower The Barrier37:24 Welcome Adobe's Mike Polner!39:31 Adobe's Top 3 New Tools44:27 What is "Responsible AI"?52:06 Upload: Steven Bartlett's Big RaiseCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret world of content clipping that made Joe Rogan a household name.- MrBeast's next big move into the financial services industry.- How creators can turn their influence into long-term equity.00:00 Guest Co-Host Phil Ranta Intro01:03 Inside the Creator IQ Conference03:19 Is AI a Tool or a Threat?06:33 Gaggl: Get Paid to Watch TV13:50 Creators Rebooting Classic Game Shows18:09 The "Clipping" Economy Explained21:02 Why MrBeast Launched a Clipping Company23:45 Is MrBeast Starting a Bank?26:57 Phil Ranta on Stealth TalentCreator Upload is your creator economy podcast, created by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI a threat to creators? The hosts dive into OpenAI's exciting new video app, Sora, and its implications for the creator economy. They discuss Instagram's exclusive 'Rings' awards for cultural influencers and how Facebook's updated algorithm gives users more control. Notably, MrBeast and Casey Neistat express their concerns about AI's impact on video creation. Enlightening views on AI-powered podcasting tools also emerge, showcasing how creators like Stephen Bartlett are using technology to enhance content.

The discussion kicks off with a wild review of TikTok Night on Dancing with the Stars, raising questions about marketing and entertainment. The White House is poised to greenlight a $14B U.S. version of TikTok—what will this mean for the app's algorithm? Larry Ellison's rise as a media mogul is explored, alongside OpenAI's controversial new deepfake app. Plus, DoorDash ventures into short-form food reviews, and YouTube is set to beam creator content onto Delta flights. Buckle up for a dive into the changing landscape of the creator economy!

Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all launching their own "creator storefronts," giving creators a direct way to curate and sell products. Is this the next evolution of affiliate marketing or just a passing trend? Finally: a discourse on the staggering growth of NFL viewership and how the league is dominating not just TV screens, but second screens too. We discuss why more fans than ever are shopping, betting, and scrolling while watching the game.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Introduction00:27 How TikTok Made Dancing With the Stars Cool Again05:29 The Charli D'Amelio Effect09:22 Why the DWTS and TikTok Partnership is So Organic14:15 The Inevitable TikTok Sale16:14 Will the World Adopt a US-Only TikTok?22:18 Creator Storefronts Come to Sephora & Condé Nast25:57 Is the Creator Storefront Trend Here to Stay?31:00 UPLOAD/DOWNLOAD: NFL Viewership is Dominating33:25 The Rise of the Second Screen Fan36:56 UPLOAD/DOWNLOAD: The Summer I Turned Pretty38:48 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand