Creator Upload

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work.What you'll learn:-- Mark Rober's strategy for building a 100-person company.-- The AI audio tool that creates studio-quality sound anywhere.-- How to edit YouTube Shorts inside the new Premiere Mobile app.-- Why creative freedom is more important than ever for creators.If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!00:00 Live From Adobe MAX!01:01 Adobe's ChatGPT Integration01:45 The New Adobe x YouTube Partnership04:09 YouTube's New TV Experience07:48 Welcome Mark Rober!08:40 Is AI Cheating for Creators?12:25 Building the Mark Rober Business16:51 Mark Rober's $55M Secret Project23:53 Welcome Cleo Abram!26:12 Why I Left Vox31:20 AI Tools Lower The Barrier37:24 Welcome Adobe's Mike Polner!39:31 Adobe's Top 3 New Tools44:27 What is "Responsible AI"?52:06 Upload: Steven Bartlett's Big RaiseCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret world of content clipping that made Joe Rogan a household name.- MrBeast's next big move into the financial services industry.- How creators can turn their influence into long-term equity.00:00 Guest Co-Host Phil Ranta Intro01:03 Inside the Creator IQ Conference03:19 Is AI a Tool or a Threat?06:33 Gaggl: Get Paid to Watch TV13:50 Creators Rebooting Classic Game Shows18:09 The "Clipping" Economy Explained21:02 Why MrBeast Launched a Clipping Company23:45 Is MrBeast Starting a Bank?26:57 Phil Ranta on Stealth TalentCreator Upload is your creator economy podcast, created by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI a threat to creators? The hosts dive into OpenAI's exciting new video app, Sora, and its implications for the creator economy. They discuss Instagram's exclusive 'Rings' awards for cultural influencers and how Facebook's updated algorithm gives users more control. Notably, MrBeast and Casey Neistat express their concerns about AI's impact on video creation. Enlightening views on AI-powered podcasting tools also emerge, showcasing how creators like Stephen Bartlett are using technology to enhance content.

The discussion kicks off with a wild review of TikTok Night on Dancing with the Stars, raising questions about marketing and entertainment. The White House is poised to greenlight a $14B U.S. version of TikTok—what will this mean for the app's algorithm? Larry Ellison's rise as a media mogul is explored, alongside OpenAI's controversial new deepfake app. Plus, DoorDash ventures into short-form food reviews, and YouTube is set to beam creator content onto Delta flights. Buckle up for a dive into the changing landscape of the creator economy!

Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all launching their own "creator storefronts," giving creators a direct way to curate and sell products. Is this the next evolution of affiliate marketing or just a passing trend? Finally: a discourse on the staggering growth of NFL viewership and how the league is dominating not just TV screens, but second screens too. We discuss why more fans than ever are shopping, betting, and scrolling while watching the game.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Introduction00:27 How TikTok Made Dancing With the Stars Cool Again05:29 The Charli D'Amelio Effect09:22 Why the DWTS and TikTok Partnership is So Organic14:15 The Inevitable TikTok Sale16:14 Will the World Adopt a US-Only TikTok?22:18 Creator Storefronts Come to Sephora & Condé Nast25:57 Is the Creator Storefront Trend Here to Stay?31:00 UPLOAD/DOWNLOAD: NFL Viewership is Dominating33:25 The Rise of the Second Screen Fan36:56 UPLOAD/DOWNLOAD: The Summer I Turned Pretty38:48 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth on YouTube's "Made On" event. We cover the major updates, including dynamic ad insertion. We dig into how this could turn every creator's back catalog into a gold mine by allowing sponsored segments to be swapped out over time. But is the 2026 launch date realistic? We share some behind-the-scenes intel that might surprise you.00:00 Intro00:22 The Return to Linear TV05:57 The Story Behind YouTube's "Made On" Event10:54 YouTube's BIG Announcements13:32 The Future of YouTube Ads: Dynamic Ad Insertion18:27 The Big Question: Is YouTube's New Ad Tech Real?24:01 Interview: Jordan Matter on Launching a Viral Brand27:38 Why Jordan & Salish Matter Created a Skincare Line29:36 How to Build a Product With Your Audience33:28 Inside Their "Sephora or Bust" Strategy37:12 When 87,000 Fans Shut Down a Mall41:34 Aftermath and What's Next for Sincerely Yours45:44 Upload: The Power of Fan Culture & The Summer I Turned Pretty50:55 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability.Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators like IShowSpeed and Deestroying taking over the commentary. Did YouTube fumble the ball or score a touchdown with a new generation of fans?We also cover a brief recap of Press Publish NYC, Steven Bartlett's podcasting secrets, Salish Matter's skincare launch to 87k fans in a mall in New Jersey, and the acquisition of Vimeo.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:28 Recap: Inside the YouTube Creator Collective & Publish Press Event03:57 Steven Bartlett's Secrets to a Great Podcast06:05 YouTube's Record-Breaking (and Controversial) NFL Game12:13 The Perfect Example of Creator x NFL Content13:58 LEAKED: MrBeast Wants to Start a Mobile Network18:31 This Creator Broke MrBeast's Mall Appearance Record22:13 Why Vimeo Was Just Acquired24:10 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Roblox broke records with 47 million players during a viral developer feud, raising concerns about youth safety. YouTube introduced a new Hype feature aimed at elevating small channels, sparking debate on discoverability and viewer impact. The platform also partnered with the NFL to co-stream games with popular creators, shifting how live sports are presented. Meanwhile, Spotify's new messaging feature enhances music sharing, while YouTube faces backlash for AI enhancements on creator Shorts.

Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new show on Netflix, and Fox's Tubi is bringing on creators like MrBeast.Then, we dive into the serious lawsuit facing Roblox, as the state of Louisiana sues the platform over child safety concerns, leading to fears of a potential "ad-pocalypse."Finally, we have an app recommendation from Hank Green that's taking over the App Store by helping you put your phone down.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:28 Inside UCLA's Exclusive AI & Creativity Summit01:08 The Big Debate: How Should AI Pay Creators?02:57 Does New Tech Actually Destroy Industries?06:12 What is "Vibe Coding"?09:36 The Oscars on YouTube?10:53 By the Numbers: The Shocking Decline of Oscar Viewership14:33 Why YouTube Wants to Be More Like Hollywood17:40 "Every Door Was Slammed in Our Face" - How Much Has Changed20:18 Mark Rober's New Show on Netflix21:48 Tubi is Making a BIG Push for Creators23:43 Roblox Sued by Louisiana Over Child Safety29:08 The YouTuber Who Ran Predator Stings on Roblox (And Got Banned)32:39 Upload: Hank Green's #1 App "Focus Friend"36:05 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand